Poland Online Advertising Market will be Driven by Fast paced Online Advertising Spending on Mobile and Innovation in the Way Brands Connects with Customers: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Poland online advertising market by Type of Online Ads (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads, By Digital Ad Spending by Various Sectors (Retail, E-commerce, Automotive, Telecom, Financial Services, Packaged Food, Hotel/ Bars/ Restaurant, and others) and Market Share of Major Digital Platforms (Google, Facebook, Youtube, Twitter & Instagram, Nasza-Klasa.pl, golden line.pl), and Major Online Advertising Agencies (VML Poland, K2, Ideo Agency, J.Walter Thompson Group, Nitro Digital, Connaxis) The growth of the online ad market will result not only from bigger budgets for internet campaigns but also from expected higher prices for digital advertising in the coming years Rising e-commerce market, support from publishers and network providers, tremendous reach through social networking sites boast the demand for online advertising in the country. Social media penetration in Poland has been on a surging trend in the past few years just like everywhere else. More than 50% of Polish adults i.e. over 18 years of age use social media. Social media is currently used extensively by young adults belonging to 18 to 24 years of age, followed by users aged 35 to 64 and then users aged over 65. Facebook, nk.pl and Twitter are some of the most used platforms in Poland. Facebook has over 64% penetration rate in Poland with over 40% of the population has an active account on any social media website in 2017. Ad spends on social media platforms has increased manifolds since 2011 in Poland with rising social media user base and time spent on these platforms by users. Over 75% of the online ad spend was contributed by display ads and SEM in Poland in 2016. Advertisers have underscored the supremacy of the Internet over advertising platforms and its dominance in polish people’s lives. The people in Poland use the internet at work, at home, in a café, in a car and wherever the coverage is available. With the development of mobile devices, polish people are continuously connected to the web. There are more than 27 million internet users in Poland in 2016 which indicates a penetration rate of over 70%. Since the number of people accessing the Internet is growing, advertisers are keen to place their ads on digital platforms. The largest percentage of growth was observed in mobile advertising and social media ads. Major brands that belong to automotive, finance, real estate, telecom, and e-commerce sectors spent the most on online advertising in Poland. The digital advertising sector will benefit the most from mobile in the future as it has become the channel of great effectiveness and vigorously extending coverage with over 8 million smartphones sold in a year in Poland. Companies are constantly aware of the power of Mobile devices and thus have begun investing in this channel. Moreover, new forms of online promotion, such as Real-time bidding (RTB), retargeting or programmatic, will significantly grow the effectiveness of promotional activities online. Video online ads will also continue to expand at the fastest pace with an expected growth of 20-30%. Ken Research in its latest study, Poland Online Advertising Market by Type (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads – Outlook to 2022, suggested that going ahead, brands will need to welcome the potential of disruptive technologies such as virtual reality, artificial intelligence and voice activation. The research suggests that the adoption rate of such technologies will grow at a robust pace in the coming future. Key Topics Covered in the Report:- Poland Advertising Market Overview Poland Advertising Market Genesis Online Ad Spend in Poland Digital Advertising Spend in Poland Online Ad Expenditure in Poland Digital Video Ad Market Growth Poland Social Media Ad Spend in Poland Online Advertising Bids in Poland Market Share of Online Ad Platforms Poland Online Advertising Market Segments Poland Trends Digital Advertising Expenditure Poland Competition in Digital Advertising Agencies Poland Future Mobile Ad Spend Poland Youtube CPM in Poland Facebook Ad Revenue Poland Top Digital Advertising Agency Poland Forecast Digital Ad Spend Poland For more information on the research report, refer to below link:- https://www.kenresearch.com/media-and-entertainment/advertising/poland-online-advertising-market/142277-94.html Related Reports by Ken Research:- Indonesia Online Advertising Market Outlook to 2021- Significant Rise in the Internet, Mobile, and Social Media User Penetration to Drive Growth Indonesia’s online advertising market has recorded an amplified expenditure of USD 1,088 million in 2016. The market is dominated by search and banner advertising. During the period of 2011-2016, the majority of advertisement spending is generated from FMCG/Retail sector. Philippines Online Advertising Market Outlook to 2018 – Driven by the Rising Internet and Social Media Penetration Rate Display advertising contributed nearly 65.2% of the total revenue of online advertising in the Philippines. Online Video Ads are projected to be the next most growing segment out of the remaining types of online advertisements. Online video ad’s contribution is expected to grow from nearly 11.2% in 2014 to nearly 16.7% in 2018. UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment UAE Online Advertising market is expected to reach a value of USD 216 million in 2017, growing at a CAGR of 28.4% during 2012-2017. The largest contributing segment of the online advertising industry would continue to be search and social media, with a share of 44.0%. Contact Us:- Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Post Views: 4 Tags: Digital Ad Spend, Forecast Digital Ad Spend Poland, Mobile Advertising Poland, New Digital Strategy Advertising Poland, Polish Online Advertising Market, Sector Spending Online Advertising, Top Digital Advertising Agency Poland, Top Online Advertising Agencies Poland, Youtube CPM in Poland