Growth in Internet Use Coupled Rise in Awareness on Digital Marketing to Drive the Vietnam Online Advertising Market : Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Online advertising is a type of marketing & advertising which use internet to deliver promotional advertising messages to customers. With the quick growth of internet users & internet technology, various companies started advertising their products or services online.It is also known as online marketing or web advertising or internet advertising.It provides a consistent platform for smooth shopping experience for natives. It also brings out the immediate outcomes of performance tracking,better targeting, improve brand recognition, insights, measurable, drive website traffic, easily creative, simple & fast, scalability, acquiring new leads, convert customers, flexibility, increase sales & revenue, engagement and cost effectiveness etc. According to study, “Vietnam Online Advertising Market” the companies currently operating in Vietnam online advertising market are GroupM, Digital Marketing Vietnam, Publicis, Dentsu, Blueseed Digital, Mirum, PHD Media, Adtima, CleverAds, Face book, Zalo, Google, CocCoc Browser, FPT Online.Most of the players in Vietnam compete on the basis of promotion strategies, major clientele,their networking, and the platforms used for digital advertising.Pricing, brand value and advertising strategies adopted by a particular vendor are considered as of high significance in order to reach a wider intention audience in the country. Based on medium, the Vietnam online advertising market is segmented into mobile and desktop. Desktop dominated the market due to better resolution of the advertisements & bigger screen. Based on type, the market is defined as video advertising, banner advertising, search advertising, social media advertising or online classifieds advertising etc. Social media has the highest market share owing to the higher custom of social media for calls, messaging, online payments and many more activities. In social media, Zalo and Face book messenger accounts the highest user penetration followed by Skype, Instagram, etc. Based on sectors, the market is breakdown into Fast-Moving Consumer Goods (FMCG), automotive, entertainment & media, e-commerce, BFSI, and others. FMCG is the top segment which spends a lot on its product & services advertising due to low product switching cost and high market competition followed by the healthcare sector that is coming up with new medical services & need to raise awareness among customers. Based on cost model, the market is segmented into cost per Mille (CPM) orcost per thousand impressions, cost per click (CPC), Click through Rate (CTR), Return on Investments (ROI) andCost per Action or Cost per Acquisition (CPA). The market of Vietnam online advertising is primarily driven by growth in internet & smart phone penetration. Some other driven aspects include rise of e-commerce in Vietnam, rising innovative technologies, increasing government’s initiatives and increase in social media users. Apart from benefits, few of the issues & challenges are lack of proper hosting infrastructure, regulations by communist government, newspaper & television still dominates the advertisement market, difficult to measure an ad’s reach and gaps between brand and agency etc. In Vietnam, the online advertising market is being conquered by the traditional channels of advertising for instance newspaper, television, magazines and radio. It is estimated that this market will be grown due to higher internet penetration and the increased use of smart phones. It is also expected that the industry is anticipated to have a CAGR (2018-2023) of approximately 21%, owing to the availability of software that could measure ads reach & optimize the monetization rate. For more information on the research report, refer to below link: Vietnam Online Advertising Market Related reports https://www.kenresearch.com/media-and-entertainment/advertising/us-online-advertising-industry/195-94.html https://www.kenresearch.com/media-and-entertainment/advertising/india-online-advertising-market-research-report/215-94.html Contact Us:- Ken Research Ankur Gupta, Head Marketing & Communications sales@kenresearch.com +91-9015378249 Post Views: 5 Tags: Vietnam Banner Online Advertising Market, Vietnam Creative Online Advertising Market, Vietnam Emotional Online Advertising Market, Vietnam False Online Advertising Market, Vietnam Global Online Advertising Market, Vietnam Malicious Online Advertising Market, Vietnam Online Advertising, Vietnam Online Advertising Industry, Vietnam Online Advertising Industry Research Reports, Vietnam Online Advertising Market, Vietnam Online Advertising Market Application, Vietnam Online Advertising Market Forecast, Vietnam Online Advertising Market Future Outlook, Vietnam Online Advertising Market Growth, Vietnam Online Advertising Market Key Players, Vietnam Online Advertising Market Overview, Vietnam Online Advertising Market Research, Vietnam Online Advertising Market Research Report, Vietnam Online Advertising Market Revenue, Vietnam Online Advertising Market Sales, Vietnam Online Advertising Market Scope, Vietnam Online Advertising Market Segmentation, Vietnam Online Advertising Market Share, Vietnam Online Advertising Market Size, Vietnam Online Advertising Market Trends, Vietnam Online Advertising Market Value, Vietnam Pathos Online Advertising Market, Vietnam Pop Up Online Advertising Market, Vietnam Unwanted Online Advertising Market, Vietnam Web Online Advertising Market, Vintage Online Advertising Market