Rising Internet Penetration Coupled with Introduction of Innovative Advertising Formats Leads to Skewed Budget for Digital Ads in the US: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit US Online Advertising Market: – “Digital advertising expenditure is expected to surpass traditional advertising in the US in 2019 owing to the exponential growth of mobile advertising due to the rising social media usage and smartphone penetration in the country.” Analysts at Ken Research in their latest publication “US Online Advertising Market Outlook To 2025” believe that the introduction of 5G internet technology, new advertising formats, adoption of the latest technologies such as Artificial Intelligence, Augmented & Virtual Reality, and growth of digital advertising by e-retailers are going to drive the US Online Advertising Marketspace in the future. The market is expected to register a double-digit positive CAGR of 13.3% in terms of advertisement expenditure during the forecast period of 2018–2025F. Well-Developed Internet Infrastructure: The US has an efficient internet infrastructure with the fixed connection internet speed being recorded at 124.39 Mbps in 2018, which is 9th fastest globally. The average mobile internet speed was recorded to be 32.01 Mbps in 2018. The internet penetration in the country also reached approximately 95.0% of the total population in 2018. The excellent internet infrastructure has made the experience of using the internet smoother and has resulted in a rising shift towards using mobile phones for varied activities such as shopping, financial services, travel, and other bookings, accessing social media and more. Advertisers were quick to respond to this change and have increased their digital advertising expenditure substantially in recent years. Creative Ad Formats and Leveraging Consumer Data: The digital advertising market, especially mobile advertising, grew exponentially over the period 2013-2018 largely due to the introduction of a plethora of new ad formats such as social stories or 10 seconds video ads, responsive Google ads, influencer marketing, audio advertising, geo-fencing, e-commerce advertising and more. These new types of advertisements have led to advertisers increasing their digital advertising expenditure to grab more eyeballs. Advertisers are also capitalizing on the vast consumer data available along with advancements in technologies such as Artificial Intelligence to improve targeting of the ads and convert searches into purchases. Spurring Social Media Usage: Social media has experienced robust growth over the review period with the number of social media users reaching 230 million in 2018, accounting for 70.0% of the total population. The number of social media users on mobile reached 61.0% of the total population. An average American spent around 2 hours using social media on an everyday basis in 2018 and is exposed to thousands of ads across all social media platforms. The spurring social media usage, as well as the rise of new platforms such as Snapchat, TikTok among others, has been one of the key catalysts for the growth of digital advertising in the country. Key Segments Covered:- By Type (On the Basis of Ad Expenditure) Digital Advertising Market Traditional Advertising Market By Medium (On the Basis of Ad Expenditure) Desktop Advertising Mobile Advertising By Type of Advertisement (On the Basis of Ad Expenditure) Search Advertising Social Media Advertising Display Advertising Video Advertising Audio Advertising Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more) By Ad-Format on the Basis Of Platforms (On the Basis of Ad Expenditure) Social Media Advertising Facebook Instagram Others Search Advertising Google Yahoo & Bing Amazon Others Video Advertising YouTube Others Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Expenditure), 2013-2018 Social Media Advertising Mobile Desktop Video Advertising Mobile Desktop Search Advertising Mobile Desktop Audio Advertising Mobile Desktop Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more) Mobile Desktop By Sectors (On the Basis of Ad Expenditure) Retail Automotive Financial Services Telecommunications Leisure Travel Consumer Packaged Goods Electronics & Computers Pharmaceuticals/Healthcare Media Entertainment Others (Real-Estate, Education, Agrochemicals, Energy, Construction and more) By Ad-Buyers (On the Basis of Ad Expenditure) Direct Ad Agencies By Pricing Model (On the Basis of Ad Expenditure) Performance Cost Per Mile Hybrid Key Target Audience:- Advertising Agencies Social Networking Platforms End User Industries Investing in Digital Advertising Regulatory Bodies and Government Agencies Investors Time Period Captured in the Report:- Historical Period: 2013-2018 Forecast Period: 2019-2025 Companies Covered in US Online Advertising Market:- Major Ad Agencies WPP Interpublic Group of Companies Publicis Groupe Omnicom Group Dentsu Inc. Major Online Platforms Google (including YouTube) Facebook (including Instagram) Amazon Microsoft (including LinkedIn) Verizon Media Key Topics Covered in the Report:- US Internet Advertising Market Advertising Industry US Advertising Market US US digital advertising Market Growth US Mobile Advertising Market Share Online Advertisement Spending in the US US Cost Per Action Advertising Market US Online Healthcare Advertising Market US Direct Advertising market Players Retail advertising market US Telecommunications advertising market US Media and Entertainment ads Market Share US Traditional Advertising Market To Know More, Click On The Link Below:- US Online Advertising Market Related Reports by Ken Research:- Russia Online Advertising Market Outlook To 2023 By Medium (Desktop And Mobile), By Type Of Online Advertisement Buying And Selling (Non-Programmatic And Programmatic), By Type Of Online Advertisement (Performance And Branding), By Sector (Retail And E-Commerce, FMCG, Electronics, Automotive, Finance, Pharmaceuticals, Travel, Real Estate And Others) Taiwan Online Advertisement Outlook To 2023 – By Medium (Desktop And Mobile), Type (Display, Video, Search, Buzz / Content And Others), By Sectors (FMCG, Healthcare, Entertainment & Media, Finance And Financial Insurance, E-Commerce And Others), And By Cost Model (CPC, CPM And CPA) Contact Us:- Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Tags: Advertising Industry US, Advertising Market US, Amazon Advertising Revenue US, Amazon US Digital Ad Revenue Share, Dentsu US Digital Advertising Revenue, digital audio advertising market us, Facebook Online Advertising Revenue US, Global Online Advertising Spend, Google US Advertisement Revenue Share, Instagram US Advertising Market, IPG US Digital Advertising Revenue, LinkedIn US Advertising Market Analysis, Major Advertising Agencies US, Media and Entertainment ads Market Share, Microsoft Advertising Revenue US, Number of advertising agencies in US, Omnicom US Advertising Market Revenue, Online Advertisement Spending in the US, Online Advertising Industry US, Online Advertising Market US, Podcast Advertising Revenue US, Publicis US Digital Advertising Revenue US Online Advertising Market Ecosystem, Report on US Online Advertising Industry, Report on US Online Advertising Market, Retail advertising market US, Telecommunications advertising market US, US Advertising Spending in 2018, US Automotive Advertising Market, US Cost Per Action Advertising Market, US Cost per Click Ads Market, US Cost Per Mile Advertising Market, US Desktop Advertising Market Revenue, US Digital Ad Spending Market, US digital advertising Market Growth, US Digital Advertising Market Outlook, US Digital Advertising Revenue, US Digital Advertising Spending 2018, US Digital Display Ad Spend Market, US Direct Advertising market Players, US E-commerce Online Advertising Market, US Internet Advertising Market, US Media and Entertainment Market Spend, US Mobile Advertising Market Share, US Online Ad Spending Market, US Online Advertising Industry, US Online Advertising Industry Research Report, US Online Advertising Major Platforms, US Online Advertising Market, US Online Advertising Market Forecast, US Online Advertising Market Future Outlook, US Online Advertising Market Growth Rate, US Online Advertising Market Major Players, US Online Advertising Market Overview, US Online Advertising Market Research Report, US Online Advertising Market Revenue, US Online Advertising Market Segmentation, US Online Advertising Market Share, US Online Advertising Market Size, US Online Advertising Medium, US Online Healthcare Advertising Market, US Online Video Advertising Market, US Programmatic Advertising Market, US Search Ads Market Share, US Search Advertising Market Growth, US Snapchat Marketing Analysis, US Social Media Ads Revenue Share, US Social Media Advertising Market, US Traditional Advertising Market, US Twitter Advertisement Market Growth, Verizon Advertising Revenue US, WPP US Advertising Market Share, YouTube Advertising Revenue US