Rising Consumer Data Privacy Concerns and the Impending Implementation of the California Consumer Privacy Act will Impact the Digital Advertising Market in the US: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit The introduction and adoption of 5G Internet Technology are expected to be the prime growth driver for the digital advertising market in the country in the future. Improved internet infrastructure and faster speed will drive the shift towards online advertising, especially on mobile mediums. The expenditure on digital advertising is expected to increase as the internet and smartphone penetration increases. Advertisers from Retail, FMCG, Financial Services and Pharmaceuticals are expected to show massive growth over the forecasted period 2019-2025. Video and audio advertising are expected to witness major growth, out of all the types of ad formats over the forecast period 2018-2025. This would be facilitated by the introduction of 5G internet and the shift towards more interactive ad formats away from static banner ads. Analysts at Ken Research in their latest publication “US Online Advertising Market Outlook To 2025 – By Medium (Mobile and Desktop), By Type (Search, Social Media, Display, Video, Search, Audio and Others), By Sectors (Retail, Automotive, Financial Services, Telecommunications, Leisure Travel, Consumer Packaged Goods, Electronics & Computers, Pharmaceuticals/Healthcare, Media, Entertainment and Others), By Pricing Model (Performance, CPM and Hybrid) and By Ad Buyers (Direct and Agencies)” believe that the introduction of 5G internet technology, new advertising formats, adoption of latest technologies such as Artificial Intelligence, Augmented & Virtual Reality and growth of digital advertising by e-retailers are going to drive the US Online Advertising Market space in the future. The market is expected to register a double-digit positive CAGR of 13.3% in terms of advertisement expenditure during the forecast period of 2018–2025F. Rising Data Privacy Concerns: The rise of data-driven advertising and the sheer amount of consumer data available with publishers from browsing to purchase history have raised concerns in the US about how their information is being shared online and monetized. The California Consumer Privacy Act, which will be implemented from January 2020, is a result of this conundrum and will grant consumers the right to protect their personal information online. The mounting worry around data privacy is likely to compel other states to follow suit, which will drastically impact the programmatic digital advertising, which works primarily on consumer data. Technological Advancement: The introduction of 5G internet technology in the near future is expected to be one of the major growth drivers for the digital advertising market in the US, as data will be processed and exchanged at much higher speeds. Faster mobile internet speed will improve the mobile video viewing experience and will lead to increased expenditure on video advertising. New creative ad formats are also expected to be introduced, especially on mobile devices, making digital advertising more interactive. The rising adoption of latest technologies such as Artificial Intelligence, Machine Learning, Big Data, Augmented and Virtual Reality is also expected to transform the digital advertising space in the country. Growth of Social Media: The inclining number of social media users is expected to lead to higher advertising expenditure on social media platforms. The introduction of new social ad formats such as Shoppable posts & feeds on Instagram and other social media channels is likely to propel social media advertising in the country. The rise of social video platforms such as TikTok and Firework in the US is also expected to positively impact the digital advertising market by 2025. Key Segments Covered:- By Type (On the Basis of Ad Expenditure) Digital Advertising Market Traditional Advertising Market By Medium (On the Basis of Ad Expenditure) Desktop Advertising Mobile Advertising By Type of Advertisement (On the Basis of Ad Expenditure) Search Advertising Social Media Advertising Display Advertising Video Advertising Audio Advertising Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more) By Ad-Format on the Basis Of Platforms (On the Basis of Ad Expenditure) Social Media Advertising Facebook Instagram Others Search Advertising Google Yahoo & Bing Amazon Others Video Advertising YouTube Others Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Expenditure), 2013-2018 Social Media Advertising Mobile Desktop Video Advertising Mobile Desktop Search Advertising Mobile Desktop Audio Advertising Mobile Desktop Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more) Mobile Desktop By Sectors (On the Basis of Ad Expenditure) Retail Automotive Financial Services Telecommunications Leisure Travel Consumer Packaged Goods Electronics & Computers Pharmaceuticals/Healthcare Media Entertainment Others (Real-Estate, Education, Agrochemicals, Energy, Construction and more) By Ad-Buyers (On the Basis of Ad Expenditure) Direct Ad Agencies By Pricing Model (On the Basis of Ad Expenditure) Performance Cost Per Mile Hybrid Key Target Audience:- Advertising Agencies Social Networking Platforms End-User Industries Investing in Digital Advertising Regulatory Bodies and Government Agencies Investors Time Period Captured in the Report:- Historical Period: 2013-2018 Forecast Period: 2019-2025 Companies Covered in US Online Advertising Market:- Major Ad Agencies WPP Interpublic Group of Companies Publicis Groupe Omnicom Group Dentsu Inc. Major Online Platforms Google (including YouTube) Facebook (including Instagram) Amazon Microsoft (including LinkedIn) Verizon Media Key Topics Covered in the Report:- Retail advertising market US Telecommunications advertising market US Media and Entertainment ads Market Share US Cost Per Mile Advertising Market US Cost Per Action Advertising Market US Online Healthcare Advertising Market US Traditional Advertising Market US Online Advertising Market Share US Online Advertising Market Growth Rate Omnicom US Advertising Market Revenue Publicis US Digital Advertising Revenue US digital advertising Market Growth US Mobile Advertising Market Share Online Advertisement Spending in the US Facebook Online Advertising Revenue US YouTube Advertising Revenue US To Know More, Click On The Link Below:- US Online Advertising Market Outlook Related Reports by Ken Research:- Russia Online Advertising Market Outlook To 2023 By Medium (Desktop And Mobile), By Type Of Online Advertisement Buying And Selling (Non-Programmatic And Programmatic), By Type Of Online Advertisement (Performance And Branding), By Sector (Retail And E-Commerce, FMCG, Electronics, Automotive, Finance, Pharmaceuticals, Travel, Real Estate And Others) Malaysia Online Advertising Market Outlook to 2023 – By Medium (Desktop, Mobile), By Type (Search Ads, Social Media Ads, Video Ads, Banner Ads, Online Classifieds And Others), By Sectors (FMCG, Entertainment & Media, BFSI, Automotive, Retail, Healthcare And Others) And By Models (Cost Per Click, Cost Per Mile And Cost Per Action) Taiwan Online Advertisement Outlook To 2023 – By Medium (Desktop And Mobile), Type (Display, Video, Search, Buzz / Content And Others), By Sectors (FMCG, Healthcare, Entertainment & Media, Finance And Financial Insurance, E-Commerce And Others), And By Cost Model (CPC, CPM And CPA) Contact Us:- Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Tags: Advertising Industry US, Advertising Market US, Amazon Advertising Revenue US, Amazon US Digital Ad Revenue Share, Dentsu US Digital Advertising Revenue, digital audio advertising market us, Facebook Online Advertising Revenue US, Global Online Advertising Spend, Google US Advertisement Revenue Share, Instagram US Advertising Market, IPG US Digital Advertising Revenue, LinkedIn US Advertising Market Analysis, Major Advertising Agencies US, Media and Entertainment ads Market Share, Microsoft Advertising Revenue US, Number of advertising agencies in US, Omnicom US Advertising Market Revenue, Online Advertisement Spending in the US, Online Advertising Industry US, Online Advertising Market US, Podcast Advertising Revenue US, Publicis US Digital Advertising Revenue, Report on US Online Advertising Industry, Report on US Online Advertising Market, Retail advertising market US, Telecommunications advertising market US, US Advertising Spending in 2018, US Automotive Advertising Market, US Cost Per Action Advertising Market, US Cost per Click Ads Market, US Cost Per Mile Advertising Market, US Desktop Advertising Market Revenue, US Digital Ad Spending Market, US digital advertising Market Growth, US Digital Advertising Market Outlook, US Digital Advertising Revenue, US Digital Advertising Spending 2018, US Digital Display Ad Spend Market, US Direct Advertising market Players, US E-commerce Online Advertising Market, US Internet Advertising Market, US Media and Entertainment Market Spend, US Mobile Advertising Market Share, US Online Ad Spending Market, US Online Advertising Industry, US Online Advertising Industry Research Report, US Online Advertising Major Platforms, US Online Advertising Market, US Online Advertising Market Ecosystem, US Online Advertising Market Forecast, US Online Advertising Market Future Outlook, US Online Advertising Market Growth Rate, US Online Advertising Market Major Players, US Online Advertising Market Overview, US Online Advertising Market Research Report, US Online Advertising Market Revenue, US Online Advertising Market Segmentation, US Online Advertising Market Share, US Online Advertising Market Size, US Online Advertising Medium, US Online Healthcare Advertising Market, US Online Video Advertising Market, US Programmatic Advertising Market, US Search Ads Market Share, US Search Advertising Market Growth, US Snapchat Marketing Analysis, US Social Media Ads Revenue Share, US Social Media Advertising Market, US Traditional Advertising Market, US Twitter Advertisement Market Growth, Verizon Advertising Revenue US, WPP US Advertising Market Share, YouTube Advertising Revenue US