India Test Preparation Market, India Test Preparation Industry, Market Revenue: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit How Test Prepartion is Growing in India Given the high population of India, and the severe mismatch in terms of jobs, colleges, institutions vs students/aspirants, the test preparation industry in the country is a very vibrant one. Millions of aspirants every year appear for ~ competitive exam that have a pass rate of less than ~%. Test preparation industry is driven by the high number of competitive exams across the country and the presence of competitive exams from school life, to college and professional life for any individual in the country. The demand for test preparation has been stimulated by the increasing internet penetration in Tier-2 and Tier-3 cities in the country. People living in these cities, form a major part of the audience for test preparation courses. They relocate to other cities and stay in rented accommodations, only to prepare for competitive exams through coaching centers, which are based in metros. The lack of quality test preparation coaching in remote areas of the country is the primary reason behind the burgeoning landscape of the online test preparation industry. Combining educational expertise with technology, online test preparation companies aim to deliver quality education to people across the country, which don’t have access to quality offline coaching. Their task has been made easier by the ever increasing internet penetration in the country, the pandemic which forced the entire education system in the country to shift online and the change of patterns in major competitive exams from pen and paper to online. There is no wonder why learners in Tier-2 and Tier-3 cities form the bulk of the user-base for online test preparation platforms. Moreover, the large addressable market scope in rural India and the ability of online platforms to service that market at scale has made the online test preparation segment very lucrative for investors. Online Test Preparation has been the Ed-Tech segment receiving the most funding and growing at the fastest pace in the country. Segmentation by Type of Course By Type of Course (Under-Graduate, Post-Graduate and Job-Based Exams) Under-Graduate segment was identified to be leading segment for test preparation with a high ticket size and a high volume target audience being the primary factors responsible. Segmentation by Type of Under-Graduate Exam By Type of Under-Graduate Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA Foundation, SAT, Law and Other UG Entrances) Medical and Engineering entrance exams were identified to be the leading categories for test preparation in the country owing to the prestige associated with the 2 fields of study and the vast audience appearing for such exams. The high competition for seats is also a key factor behind high revenues for the 2 segments. Segmentation by Type of Post-Graduate Exam By Type of Post-Graduate Test Prep (Commerce, Engineering, Management and Others) Commerce Exams (CA, CFA, CS dominated the space due to highly professional nature of the exams the professions associated with the same. GATE exam is associated with jobs at PSUs and hence enjoys high adoption along with MBA entrance exams (Management). Segmentation by Type of Post-Graduate Exam By Type of Job-Based Test Prep (Banking & Insurance, Civil Services, SSC, Railways and Others) In the Job-based Test Prep segment, Government jobs were identified to be the most traction-gaining segment in terms of revenues. Same can be divided amongst Banking exams, Civil Services exams, SSC exams, Railways exams and other exams including State Government and Defence exams. A large proportion of the audience for such courses is from Tier-2 and Tier-3 regions in the country. Ecosystem of Test Preparation Service Providers in India There are close to ~ entities in the Test Preparation industry in India providing test preparation services including live courses, lectures, books, tests, practice questions and mentorship/guidance. The companies providing test preparation services can broadly be divided into Offline and Online entities. While the number of offline entities overpowers the number of online ones, it is the online ones that have been making the most progress in the past 3-4 years. Entities can further be divided basis the test prep courses that they offer with primarily 3 categories emerging: Under-Graduate, Post-Graduate and Job-Based. Offline Centre-based companies generally speicalize in a particular test preparation category, while online players dip their feet in multiple exam categories. Competition Landscape The competition structure in the Indian Test Prep market is fragmented amongst the Online & Offline players. Players differentiate themselves category-wise, basis different Test-Prep segments. Major Online players in the UG space include BYJUs, Unacademy, Vedantu, Toppr while major Online players in the Professional + PG segment include Unacademy, Adda247, Gradeup & Testbook. Players generally operate amongst multiple categories in the space with Unacademy, BYJUs, Gradeupetc being key examples of the same. The online test preparation landscape is growing rapidly and holds about ~% share in terms of the overall market revenues. Future Outlook of Test Preparation in India The test preparation industry in the country is bound to grow on the back of strong growth in the online test preparation segment, advent of new testing categories due to government interventions and the advancement in technologies allowing scalability of education solutions in the country. The online test preparation industry is expected to grow at pace and start to catch up with the revenues in the offline segment and is expected to hold ~% in the overall revenues of the test preparation industry, by FY 2025. There is also expected to be the development of a scalable hybrid delivery model for test prep solutions, combining the best of online and offline learning delivery. Key Segments Covered:- Type of Course (Under-Graduate, Post-Graduate and Job-Based) Type of Undergraduate Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA Foundation, SAT, Law and Other UG Entrances) Type of Postgraduate Test Prep (Commerce, Engineering, Management and Others) Type of Job-Based Test Prep (Banking & Insurance, Civil Services, SSC, Railways and Others) Test Preparation Companies Covered BYJU’s Unacademy Testbook Vedantu Toppr Gradeup Oliveboard Adda 247 Doubtnut Aakash Educational Services Key Target Audience:- Offline Test Preparation Companies Online Test Preparation Companies Educational Industry Associations Ed-Tech Companies Ministry of Education, India Venture Capital and Private Equity firms Time Period Captured in the Report:- Historical Period: 2015-2020 Forecast Period: 2020-2025 Key Topics Covered in the Report:- Target Addressable Audience for Test Preparation in India Division in the Test Preparation Market in India Decision Making Model for Learners: Test Prep Courses Learner Preference Trends Segmental Leaders of Test Prep in India Test Preparation Investment Landscape Online Test Prep M&A Landscape Operating Model Implementation across Indian Online Test Prep Ecosystem Course Monetization in Indian Online Test Prep Ecosystem Revenue Streams of Test Prep Players Product Combination for Online Test Prep Companies Tech Innovations by Online Test Prep Companies Marketing Model for Test Prep Players Business Landscape of Major Test Prep Players Operating and Financial Landscape of Major Test Prep Players Category Presence of Major Players Challenges Faced by Online Test Prep Players including Solutions COVID Impact on Demand of Test Prep Courses Emerging Test Prep Trends in the Future Recommended Market Penetration Strategies Industry Speak (Interviews with Strategic Leaders across the Industry) For More Information on the Research Report, refer to below links: – India Test Preparation Market Related Reports by Ken Research Malaysia Education Market Outlook to 2023 – By K-12 Education, Higher Education, Test-Preparation Education and Vocational Education UAE Test Preparation Market Outlook to 2023 – Driven by Increasing Indian Expat Population, Enrollment for Pre-Engineering and Medical Exams and Entry of New Institutes Vietnam E-Learning Market Outlook to 2023 – Driven by Rising Adoption of Smartclasses, E-books in Schools and MOOCs and Smart Authoring Tools in Corporate Training and Test Preparation Segment Contact Us:- Ken Research Ankur Gupta, Head Marketing & Communications support@kenresearch.com +91-9015378249 Tags: Aakash Educational Services Test Preparation Market Shares, Accounting Exam Preparation Market India, Adda 247 Test Preparation Market Sales, Banking Exam Preparation Market India, BYJU’s Test Preparation Market Revenue, COVID Impact on Test Prep Courses Market, Covid-19 Impact India Test Preparation Industry, Covid-19 Impact India Test Preparation Market, Doubtnut Test 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