India Test Preparation Outlook to 2025: Ken Research

The report titled India Test Preparation Outlook to 2025 By Type of Course (Under-Graduate, Post-Graduate and Job-Based), By Type of Undergraduate Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA Foundation, SAT, Law and Other UG Entrances), By Type of Postgraduate Test Prep (Commerce, Engineering, Management and Others) and By Job-Based Test Prep (Banking & Insurance, Civil Services, SSC, Railways and Others)provides a comprehensive analysis on the status quo of the test preparation industry in India. The report primarily covers how the online test prep ecosystem is rapidly growing within the overall test prep industry in India, and how online test prep is spreading the reach of test preparation solutions to remote parts of the country as well.  The report covers key areas such as the composition of test prep in the country, test prep segments, target addressable audience for test prep, market size of the industry, key demand and supply trends in the space, ecosystem of test prep companies in the industry, investment landscape of the industry, Mergers and Acquisitions landscape of the industry, operating models, revenue models, marketing models, technology models, product models of various companies in the space, an in-depth analysis of the major players in the space, challenges faced by test prep players, impact of COVID on the space, future trends and analysis of the market, recommended market penetration strategies and interviews with key leaders and professionals in the space.

India Test Preparation Market Overview and Size

The test preparation landscape in the overall industry sense is in a mature stage, while the online test preparation segment is in a growth stage. Growth in the online segment is strongly outpacing growth in the overall test prep segment, with the former growing at a CAGR (Compounded Annual Growth Rate) of 57.4% with the latter growing at 9.1% over 2015-2020. Key factors responsible for growth of the online segment is wider access to internet and smartphones, the lack of quality coaching centers in Tier-2 and Tier-3 regions of the country, robust investment flow in the education technology space and advanced technologies allowing increased reach of learning.

India Test Preparation Market Segmentation:

The test preparation category leading the Indian market is the Under-Graduate segment, primarily dominated by Medical and Engineering entrance exams. The second largest category in the space is the Job-Based segment which is largely dominated by Banking, Insurance, Civil Services, SSC and Railways exams. A large section of these exams are given by aspirants in Tier-2 and Tier-3 cities. Next comes the Post-Graduate segment which includes Commerce, Finance and Accountancy exams along with Engineering (GATE exam) and Management entrance exams.


Competitive Landscape

Competition landscape is bifurcated amongst offline center-based players and online test preparation companies in the industry. While offline test preparation companies dominate in terms of market share due to their vast history and preference amongst students, online test preparation alternatives have been fast growing into a viable solution, powered by increasing adoption from Tier-2, Tier-3 and Tier-4 towns. Online test preparation segment is undertaking a 5% share in the overall test preparation industry as of now, and is expected to grow rapidly to increase penetration country-wide in the years to come. Players in the space differentiate across test preparation categories and product offerings, making the competition structure in the test preparation industry moderately fragmented.

India Test Preparation Market Future Outlook & Projections

The test preparation market in India is expected to grow on the back of burgeoning investor interest in online test preparation companies, rising internet penetration in Tier-2 and Tier-3 cities and advanced technologies allowing offline test preparation companies to launch online platforms. Test preparation market revenues are expected to grow at a CAGR of 9.3% over 2020-2025, led by the online test preparation segment which is expected to grow at a CAGR of 42.3% over the same period.

Key Segments Covered:-

Type of Course (Under-Graduate, Post-Graduate and Job-Based)

Type of Undergraduate Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA Foundation, SAT, Law and Other UG Entrances)

Type of Postgraduate Test Prep (Commerce, Engineering, Management and Others)

Type of Job-Based Test Prep (Banking & Insurance, Civil Services, SSC, Railways and Others)

Test Preparation Companies Covered








Adda 247


Aakash Educational Services

Key Target Audience:-

Offline Test Preparation Companies

Online Test Preparation Companies

Educational Industry Associations

Ed-Tech Companies

Ministry of Education, India

Venture Capital and Private Equity firms

Time Period Captured in the Report:-

Historical Period: 2015-2020

Forecast Period: 2020-2025

Key Topics Covered in the Report:-

Target Addressable Audience for Test Preparation in India

Division in the Test Preparation Market in India

Decision Making Model for Learners: Test Prep Courses

Learner Preference Trends

Segmental Leaders of Test Prep in India

Test Preparation Investment Landscape

Online Test Prep M&A Landscape

Operating Model Implementation across Indian Online Test Prep Ecosystem

Course Monetization in Indian Online Test Prep Ecosystem

Revenue Streams of Test Prep Players

Product Combination for Online Test Prep Companies

Tech Innovations by Online Test Prep Companies

Marketing Model for Test Prep Players

Business Landscape of Major Test Prep Players

Operating and Financial Landscape of Major Test Prep Players

Category Presence of Major Players

Challenges Faced by Online Test Prep Players including Solutions

COVID Impact on Demand of Test Prep Courses

Emerging Test Prep Trends in the Future

Recommended Market Penetration Strategies

Industry Speak (Interviews with Strategic Leaders across the Industry)

For More Information on the research report, refer to below link:-

India Test Preparation Market

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Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications

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