3 gears that have enabled the Vernacular market in India to reach more than INR 3500 Cr in FY’22: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit 3 gears that have enabled the Vernacular market in India to reach more than INR 3500 Cr in FY’22: Ken Research Due to rapid digitalization in the country, more and more people have started consuming regional content online which has enabled the vernacular news and content industry to grow with ~60% CAGR during the years 2017 and 2022. The market has a huge potential to continue its growth with double-digit CAGR in the coming years as well owing to the increase in monetization efforts, and the entry of new players. 1. With over 50 Crore smartphone penetration and tremendously increasing internet users, India shows a high potential for the vernacular market to expand in the country Click to Read Full Article: India Vernacular News and content market India is the most populated country with over 80 Crore internet users and 50 Crore smartphone penetration in the nation. This rapid digitization gave a big push to the regional content market in India because the majority of internet users are from lower-tier cities as compared to metro-city users and these users prefer reading, listening to, or watching content in their local language. YouTube even stated that 95% of its users opt for regional language videos. 2. Presently, English is used by less than 1% of the population as their primary language, explaining the growing demand for the vernacular market in India To learn more about this report Download a Free Sample Report 9 out of every 10 new internet user is likely to be non-English user in India. English is used by less than 1% of the population as their primary language and less than 10% as a second or third language, explaining the huge opportunity for the vernacular content market to tap the country. Presently, Marathi, Tamil and Kannada have the highest proportion of users preferring their native language over English or Hindi for online content consumption. This has additionally given an edge to the vernacular market to flourish in India with double-digit growth. 3. The government is also playing a key role in building the vernacular ecosystem in the country and assisting entrepreneurs to boost the vernacular market growth Visit this Link: – Request for custom report To empower innovators and entrepreneurs across the country, Atal Innovation Mission (AIM), NITI Aayog has announced the Vernacular Innovation Program (VIP), which will help innovators and entrepreneurs in India to have access to the innovation ecosystem in 22 scheduled languages by the Government of India. To build the necessary capacity for the VIP, AIM has identified and will be training a Vernacular Task Force (VTF) in each of the 22 scheduled languages. Each task force comprises vernacular language teachers, subject experts, technical writers, and the leadership of regional Atal Incubation Centers (AICs). This is done in order to break the language barrier and help the vernacular industry to continue booming in the country. 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