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Valentines Day in the UK, 2018

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  • Details
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  • Section Purchase
  • Products and Companies

Details

Valentine's Day in the UK, 2018

 

Summary

 

"Valentine's Day in the UK, 2018", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Valentine's Day. The report analyses the market, the major players, the main trends, and consumer attitudes.

 

Fewer consumers bought into Valentine's Day this year, with shopper penetration down 4.6 ppts from 2017. Consumer attitudes around the event continue to be negative with 77.2% of shoppers feeling that Valentine's Day is too commercial, and shoppers are increasingly trading down as discounters improve their ranges.

 

Scope

 

- Although shopper penetration was down compared to Valentine's Day 2017, the percentage of Valentine's shoppers buying gifts for their loved ones was up 3.2ppts on last year.

- Personalisation was an important trend for gift shoppers, and not all retailers provided these services.

 

Reasons to buy

 

- Using our in-depth consumer insight to learn which areas within Valentine's Day spending are most important to ensure that product offerings are catering to the needs and wants of customers.

- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.

- Use our in-depth analysis of the leading retailers for the Valentine's Day occasion in order to understand how to appeal shoppers and maximise market share.

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Table Of Content

Scope

Table of Contents

THE KEY FINDINGS

The Key Findings

Participation in Valentine's Day fell this year

More Valentine's Day shoppers have purchased gifts

Personalisation was a key trend for gifts

Trend insight-stores

Trend insight-online

CONSUMER ATTITUDES

Key findings

Buying dynamics

Financial wellbeing

Financial spending

Valentine's Day spending

Who shoppers bought for

Valentine's Day activities

Valentine's Day statements

Retailer selection

Retailer ratings-grocers

Retailer ratings-non-food retailers

Meal choices

FOOD & DRINK

Key findings

Retailer selection

Channel usage

Device usage

Fulfilment

Retailer selection

Retailer used

Spending

Buying dynamics

GIFTS

Key findings

Store selection

Channel usage

Device usage

Fulfilment

Average spend

Retailer used

Buying dynamics

CARDS & GIFT WRAP

Key findings

Retailer selection

Channel usage

Device usage

Fulfilment

Retailer used

Buying dynamics

METHODOLOGY

APPENDIX


List Of Figure

List of Figures

Valentine's Day 2018 shopper penetration (by demographic and by region) & 2017 shopper penetration

Valentine's Day 2018 retail penetration (by demographic and by region) & 2017 retail penetration

Valentine's Day 2018 leisure/ going out penetration (by demographic and by region) & 2017 leisure/going out penetration

Valentine's Day 2018 shopper profile (by demographic and by region)

Financial wellbeing compared to last year

How consumers financed Valentine's Day spending, 2017 & 2018

Valentine's Day spending compared to last year, 2017 & 2018

The proportion of Valentine's Day spending on retail vs. leisure, 2018

Who shoppers bought gifts for Valentine's, 2018

Valentine's Day activities undertaken, 2018 and ppt change vs. 2017

Agreement statements about Valentine's Day, 2018

Retailers that did the best job promoting Valentine's Day, 2018

Drivers of Valentine's Day meal choices, 2018 and ppt change on 2017

Valentine's Day meal choices for those who ate at home, 2017 & 2018

Valentine's Day meal choices for those who ate out, 2017 & 2018

Drivers of retailer selection for food & drink, 2018 and ppt change on 2017

Consumers using each channel for purchasing food & drink (browsed & purchased), 2018

Consumers using each device for purchasing food & drink (browsed & purchased), 2018

Consumers using each fulfilment option for purchasing food & drink online, 2018

Top 10 retailers shopped at for food and drink, 2018

Retailers most shopped at for food and drink, 2017 & 2018

Valentine's Day food and drink average spend at each retailer, 2018 and ppt change on 2017

Overall food and drink penetration (by demographic) 2018, & 2017 food and drink penetration

Valentine's Day 2018 sweet products penetration (by demographic) & 2017 sweet products penetration

Valentine's Day 2018 meat penetration (by demographic) & 2017 meat penetration

Valentine's Day 2018 fruit & veg penetration (by demographic) & 2017 fruit & vegetable penetration

Valentine's Day 2018 delicatessen products penetration (by demographic) & 2017 delicatessen product penetration

Valentine's Day 2018 fish penetration (by demographic) & 2017 fish penetration

Valentine's Day 2018 ready meals (by demographic) & 2017 ready meals penetration

Valentine's Day 2018 alcoholic drinks penetration (by demographic) & 2017 alcoholic drinks penetration

Valentine's Day 2018 non-alcoholic drinks penetration (by demographic) & 2017 non-alcoholic drinks penetration

Planned/impulse purchases (overall food & drink), 2017 & 2018

Planned/impulse purchases (food & drink categories), 2017 & 2018

What's driving retailer selection for gifts (overall), 2018, and ppt change on 2017

Consumers using each channel for purchasing gifts (browsed & purchased), 2018

Consumers using each device for purchasing gifts (browsed & purchased), 2018

Fulfilment options for gifts purchases made online, 2018

Average spend on Valentine's Day gifts by category, 2018 and ppt change on 2017

Retailers shopped at for gifts, 2017 & 2018

Valentine's Day 2018 gifts penetration (by demographic) & 2017 gifts penetration

Valentine's Day 2018 books penetration (by demographic) & 2017 books penetration

Valentine's Day 2018 entertainment penetration (by demographic) & 2017 entertainment penetration

Valentine's Day 2018 clothing penetration (by demographic) & 2017 clothing penetration

Valentine's Day 2018 fine jewellery & watches penetration (by demographic) & 2017 fine jewellery & watches penetration

Valentine's Day 2018 accessories & footwear (by demographic) & 2017 accessories & footwear penetration

Valentine's Day 2018 stationery penetration (by demographic) & 2017 stationery penetration

Valentine's Day 2018 sports penetration (by demographic) & 2017 sports penetration

Valentine's Day 2018 food & drink gifts penetration (by demographic) & 2017 food & drink gifts penetration

Valentine's Day 2018 health & beauty penetration (by demographic) & 2017 health & beauty penetration

Valentine's Day 2018 soft toys penetration (by demographic) & 2017 soft toys penetration

Valentine's Day 2018 electricals penetration (by demographic) & 2017 electricals penetration

Valentine's Day 2018 homewares penetration (by demographic) & 2017 homewares penetration

Valentine's Day 2018 flowers & plants penetration (by demographic) & 2017 flowers & plants penetration

Valentine's Day 2018 vouchers & money penetration (by demographic) & 2017 vouchers & money penetration

Valentine's Day 2018 experience (by demographic) & 2017 experience penetration

Planned/impulse purchases (overall gifts), 2017 & 2018

Planned/impulse purchases (gift categories), 2017 & 2018

Personalisation (gift categories), 2018

What's driving retailer selection cards & gift wrap (overall), 2018, and ppt change on 2017

Consumers using each channel for purchasing cards & gift wrap (browsed & purchased), 2018

Consumers using each device for purchasing cards & gift wrap (browsed & purchased), 2018

Fulfilment options for cards & gift wrap purchases made online, 2018

Top 10 retailers shopped at for gifts, 2017 & 2018

Valentine's Day 2018 cards & gift wrap penetration (by demographic) & 2017 cards & gift wrap penetration

Valentine's Day 2018 cards penetration (by demographic) & 2017 cards penetration

Valentine's Day 2018 gift wrap penetration (by demographic) & 2017 gift wrap penetration

Planned/impulse purchases (overall, cards, gift wrap), 2017 & 2018

Personalisation (card products), 2018


List Of Table

List of Tables

Retailer ratings across key measures-grocers, 2018

Retailer ratings across key measures-non-food retailers, 2018

What's driving retailer selection (by retailer)-Morrisons, Marks & Spencer, Aldi, 2017 & 2018

What's driving retailer selection (by retailer)-Tesco, ASDA, Sainsbury's , 2017 & 2018

What's driving retailer selection (by retailer)-Waitrose, Co-op, Lidl , 2017 & 2018

Retailers most shopped at for food and drink, ppt change 2018 v.s 2017

Products purchased-sweet products, 2017 & 2018

Products purchased-meat, 2017 & 2018

Products purchased-fruit & veg, 2017 & 2018

Products purchased-delicatessen products, 2017 & 2018

Products purchased-fish, 2017 & 2018

Products purchased-ready meals, 2017 & 2018

Products purchased-alcoholic drinks, 2017 & 2018

Products purchased-non-alcoholic drinks, 2017 & 2018

Retailers used-gifts, ppt change 2018 v.s 2017

Products purchased-books, 2017 & 2018

Retailers used-books, 2017 & 2018

Products purchased -entertainment, 2017 & 2018

Retailers used-entertainment, 2017 & 2018

Products purchased-clothing, 2017 & 2018

Retailers used-clothing, 2017 & 2018

Products purchased-fine jewellery & watches, 2017 & 2018

Retailers used-fine jewellery & watches, 2017 & 2018

Products purchased -accessories & footwear, 2017 & 2018

Retailers used-accessories & footwear, 2017 & 2018

Products purchased-stationery, 2017 & 2018

Retailers used-stationery, 2017 & 2018

Products purchased-sports, 2017 & 2018

Retailers used-sports, 2017 & 2018

Products purchased-food & drink gifts, 2017 & 2018

Retailers used-food & drink gifts, 2017 & 2018

Products purchased-health & beauty, 2017 & 2018

Retailers used-health & beauty, 2017 & 2018

Products purchased-soft toys, 2017 & 2018

Retailers used-soft toys, 2017 & 2018

Products purchased-electricals, 2017 & 2018

Retailers used-electricals, 2017 & 2018

Products purchased-homewares, 2017 & 2018

Retailers used-homewares, 2017 & 2018

Products purchased-flowers & plants, 2017 & 2018

Retailers used-flowers & plants, 2017 & 2018

Products purchased-vouchers & money, 2017 & 2018

Products purchased-experience, 2017 & 2018

Retailers used-cards & gift wrap, ppt change 2018 v.s 2017

Products purchased-cards, 2017 & 2018

Retailers used-cards, 2017 & 2018

Products purchased-gift wrap, 2017 & 2018

Retailers used-gift wrap, 2017 & 2018

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Section Purchase

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Products and Companies

Products

Valentine, Valentine's Day, Occasions, Leisure, Eating out, Greetings cards, Gifts, Retail, Food, Books, Entertainment, Clothing & footwear, Jewellery , Drink, Accessories, Stationery, Sports, Health & beauty, Soft toys, Electricals, Gift wrap, Homewares, Flowers and plants, Vouchers, Experience, Personalisation, Gift wrap


Companies

Aldi

Lidl

B&M

Marks & Spencer

Primark

Twitter

Instagram

Tesco

Home Bargains

Poundland

Morrisons

Selfridges

Scribbler

TK Maxx

Boohoo.com

& Other Stories

Boots

Debenhams

House of Fraser

Arcadia

John Lewis

Card Factory

ASDA

Sainsbury's

Amazon

Clinton Cards

Waitrose

Co-op

WH Smith

Pizza Express

McDonalds

Waterstones

Lakeland

Argos

Apple/iTunes

HMV

GAME

Zavvi.com

Zara

Next

New Look

Topshop

Miss Selfridge

Pandora

H. Samuel

Ernest Jones

F. Hinds

Sports Direct

Shoe Zone

Clarks

River Island

Paperchase

The Range

Littlewoods

Nike

JD Sports

Footlocker

Foot Asylum

Decathlon

Adidas

Thorntons

Hotel Choclat

Lush

Superdrug

Beauty Bay

Wilko

Toys R Us

Google

Nook

Dixons Carphone

Richer Sounds

IKEA

Zara Home

Oliver Bonas

Interflora

American Greetings

Typo

Moonpig.com

Funkypigeon.com