Thailand Cybersecurity for SMEs Market

Thailand Cybersecurity for SMEs Market, valued at USD 1.2 billion, is growing due to increasing cyber threats, government support, and rising SME awareness for robust security solutions.

Region:Asia

Author(s):Rebecca

Product Code:KRAA5330

Pages:86

Published On:September 2025

About the Report

Base Year 2024

Thailand Cybersecurity for SMEs Market Overview

  • The Thailand Cybersecurity for SMEs Market is valued at USD 1.2 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing frequency of cyber threats, the rising awareness of cybersecurity among SMEs, and the government's push for digital transformation. The market is also supported by the growing adoption of cloud services and mobile technologies, which necessitate robust cybersecurity measures.
  • Bangkok, as the capital and largest city, dominates the market due to its concentration of SMEs and tech startups. Other significant regions include Chiang Mai and Pattaya, where local businesses are increasingly investing in cybersecurity solutions to protect their digital assets. The urbanization and economic development in these areas further contribute to the market's growth.
  • In 2023, the Thai government implemented the Cybersecurity Act, which mandates that all businesses, including SMEs, adopt specific cybersecurity measures to protect sensitive data. This regulation aims to enhance the overall cybersecurity posture of the nation and ensure compliance with international standards, thereby fostering a safer digital environment for businesses.
Thailand Cybersecurity for SMEs Market Size

Thailand Cybersecurity for SMEs Market Segmentation

By Type:The market can be segmented into various types of cybersecurity solutions, including Network Security, Endpoint Security, Application Security, Cloud Security, Data Security, Identity and Access Management, and Others. Each of these segments plays a crucial role in addressing specific security needs of SMEs.

Thailand Cybersecurity for SMEs Market segmentation by Type.

By End-User:The end-user segmentation includes various industries such as Retail, Healthcare, Financial Services, Manufacturing, Education, and Others. Each sector has unique cybersecurity requirements based on the nature of their operations and the sensitivity of the data they handle.

Thailand Cybersecurity for SMEs Market segmentation by End-User.

Thailand Cybersecurity for SMEs Market Competitive Landscape

The Thailand Cybersecurity for SMEs Market is characterized by a dynamic mix of regional and international players. Leading participants such as CyberTech Solutions, SecureNet Technologies, InfoGuard Systems, Thai Cybersecurity Group, Digital Shield Co., Ltd., CyberSafe Solutions, TechDefend Ltd., SecureSphere Technologies, CyberDefense Corp., ShieldPro Technologies, DataProtect Solutions, GuardIT Technologies, CyberGuardians Ltd., SafeNet Solutions, SecureWave Technologies contribute to innovation, geographic expansion, and service delivery in this space.

CyberTech Solutions

2010

Bangkok, Thailand

SecureNet Technologies

2012

Bangkok, Thailand

InfoGuard Systems

2015

Chiang Mai, Thailand

Thai Cybersecurity Group

2018

Pattaya, Thailand

Digital Shield Co., Ltd.

2016

Bangkok, Thailand

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Customer Acquisition Cost

Customer Retention Rate

Market Penetration Rate

Average Deal Size

Thailand Cybersecurity for SMEs Market Industry Analysis

Growth Drivers

  • Increasing Cyber Threats:The number of cyber incidents in Thailand has surged, with reported cases rising from 1,000 in 2020 to over 3,500 in future, according to the Ministry of Digital Economy and Society. This alarming trend has prompted SMEs to prioritize cybersecurity investments. The estimated cost of cybercrime in Thailand reached THB 30 billion (approximately USD 900 million) in future, highlighting the urgent need for robust cybersecurity measures among SMEs to protect sensitive data and maintain business continuity.
  • Government Initiatives for Cybersecurity:The Thai government has allocated THB 1.5 billion (around USD 45 million) for cybersecurity initiatives in future, aiming to enhance national cybersecurity infrastructure. Programs such as the National Cybersecurity Strategy and the establishment of the Cybersecurity Agency are designed to support SMEs in adopting necessary cybersecurity measures. These initiatives not only provide financial assistance but also promote awareness and training, enabling SMEs to better defend against cyber threats and comply with regulations.
  • Rising Awareness Among SMEs:A significant increase in cybersecurity awareness has been observed among SMEs, with 70% of SMEs acknowledging the importance of cybersecurity in future, up from 50% in 2020, as reported by the Thai Chamber of Commerce. This growing recognition is driving SMEs to invest in cybersecurity solutions, with an estimated THB 10 billion (approximately USD 300 million) expected to be spent on cybersecurity tools and services in future. This trend reflects a proactive approach to safeguarding business operations and customer trust.

Market Challenges

  • Limited Budget for Cybersecurity:Many SMEs in Thailand operate on tight budgets, with 60% of SMEs reporting that they allocate less than 5% of their IT budget to cybersecurity. This financial constraint limits their ability to invest in comprehensive cybersecurity solutions, leaving them vulnerable to cyber threats. The average annual IT budget for SMEs is around THB 1 million (approximately USD 30,000), which is insufficient for implementing robust cybersecurity measures, thereby increasing their risk exposure.
  • Lack of Skilled Workforce:The cybersecurity skills gap in Thailand is significant, with an estimated shortage of 30,000 cybersecurity professionals as of future, according to the Cybersecurity Workforce Study. This shortage hampers SMEs' ability to effectively implement and manage cybersecurity solutions. Many SMEs lack the expertise to navigate complex cybersecurity landscapes, leading to inadequate protection against cyber threats. The need for training and development programs is critical to address this challenge and build a capable workforce.

Thailand Cybersecurity for SMEs Market Future Outlook

As Thailand's digital landscape continues to evolve, the demand for cybersecurity solutions among SMEs is expected to grow significantly. The increasing reliance on digital platforms and cloud services will drive the adoption of advanced cybersecurity technologies. Furthermore, the government's commitment to enhancing cybersecurity infrastructure will create a supportive environment for SMEs. In future, it is anticipated that SMEs will increasingly integrate cybersecurity into their overall business strategies, ensuring a more resilient approach to managing cyber risks and protecting sensitive information.

Market Opportunities

  • Growth of Cloud-Based Solutions:The shift towards cloud computing presents a significant opportunity for SMEs to enhance their cybersecurity posture. With the cloud services market projected to reach THB 50 billion (approximately USD 1.5 billion) by future, SMEs can leverage cloud-based security solutions that offer scalability and cost-effectiveness, enabling them to protect their data without substantial upfront investments.
  • Development of Local Cybersecurity Startups:The rise of local cybersecurity startups in Thailand is fostering innovation and tailored solutions for SMEs. In future, over 100 cybersecurity startups were reported, focusing on addressing specific needs of SMEs. This burgeoning ecosystem not only enhances competition but also provides SMEs with access to affordable and effective cybersecurity solutions, driving overall market growth.

Scope of the Report

SegmentSub-Segments
By Type

Network Security

Endpoint Security

Application Security

Cloud Security

Data Security

Identity and Access Management

Others

By End-User

Retail

Healthcare

Financial Services

Manufacturing

Education

Others

By Deployment Model

On-Premises

Cloud-Based

Hybrid

By Service Type

Consulting Services

Managed Services

Training and Education

By Industry Vertical

Government

Telecommunications

Transportation

Energy

By Company Size

Micro Enterprises

Small Enterprises

Medium Enterprises

By Geographic Region

Central Region

Northern Region

Northeastern Region

Southern Region

Eastern Region

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Digital Economy and Society, National Cyber Security Agency)

Small and Medium Enterprises (SMEs) in Various Sectors

Cybersecurity Solution Providers

Telecommunications Companies

Insurance Companies Offering Cyber Risk Coverage

Industry Associations and Trade Organizations

Local Chambers of Commerce

Players Mentioned in the Report:

CyberTech Solutions

SecureNet Technologies

InfoGuard Systems

Thai Cybersecurity Group

Digital Shield Co., Ltd.

CyberSafe Solutions

TechDefend Ltd.

SecureSphere Technologies

CyberDefense Corp.

ShieldPro Technologies

DataProtect Solutions

GuardIT Technologies

CyberGuardians Ltd.

SafeNet Solutions

SecureWave Technologies

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Thailand Cybersecurity for SMEs Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Thailand Cybersecurity for SMEs Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Thailand Cybersecurity for SMEs Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Cyber Threats
3.1.2 Government Initiatives for Cybersecurity
3.1.3 Rising Awareness Among SMEs
3.1.4 Digital Transformation of Businesses

3.2 Market Challenges

3.2.1 Limited Budget for Cybersecurity
3.2.2 Lack of Skilled Workforce
3.2.3 Complexity of Cybersecurity Solutions
3.2.4 Resistance to Change in Traditional Practices

3.3 Market Opportunities

3.3.1 Growth of Cloud-Based Solutions
3.3.2 Partnerships with Technology Providers
3.3.3 Expansion of Cyber Insurance
3.3.4 Development of Local Cybersecurity Startups

3.4 Market Trends

3.4.1 Adoption of AI and Machine Learning
3.4.2 Increased Focus on Data Privacy
3.4.3 Shift Towards Managed Security Services
3.4.4 Integration of Cybersecurity in Business Strategy

3.5 Government Regulation

3.5.1 Personal Data Protection Act (PDPA)
3.5.2 Cybersecurity Act
3.5.3 National Cybersecurity Strategy
3.5.4 Compliance Requirements for SMEs

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Thailand Cybersecurity for SMEs Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Thailand Cybersecurity for SMEs Market Segmentation

8.1 By Type

8.1.1 Network Security
8.1.2 Endpoint Security
8.1.3 Application Security
8.1.4 Cloud Security
8.1.5 Data Security
8.1.6 Identity and Access Management
8.1.7 Others

8.2 By End-User

8.2.1 Retail
8.2.2 Healthcare
8.2.3 Financial Services
8.2.4 Manufacturing
8.2.5 Education
8.2.6 Others

8.3 By Deployment Model

8.3.1 On-Premises
8.3.2 Cloud-Based
8.3.3 Hybrid

8.4 By Service Type

8.4.1 Consulting Services
8.4.2 Managed Services
8.4.3 Training and Education

8.5 By Industry Vertical

8.5.1 Government
8.5.2 Telecommunications
8.5.3 Transportation
8.5.4 Energy

8.6 By Company Size

8.6.1 Micro Enterprises
8.6.2 Small Enterprises
8.6.3 Medium Enterprises

8.7 By Geographic Region

8.7.1 Central Region
8.7.2 Northern Region
8.7.3 Northeastern Region
8.7.4 Southern Region
8.7.5 Eastern Region
8.7.6 Others

9. Thailand Cybersecurity for SMEs Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Customer Acquisition Cost
9.2.5 Customer Retention Rate
9.2.6 Market Penetration Rate
9.2.7 Average Deal Size
9.2.8 Pricing Strategy
9.2.9 Service Level Agreement Compliance
9.2.10 Customer Satisfaction Score

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 CyberTech Solutions
9.5.2 SecureNet Technologies
9.5.3 InfoGuard Systems
9.5.4 Thai Cybersecurity Group
9.5.5 Digital Shield Co., Ltd.
9.5.6 CyberSafe Solutions
9.5.7 TechDefend Ltd.
9.5.8 SecureSphere Technologies
9.5.9 CyberDefense Corp.
9.5.10 ShieldPro Technologies
9.5.11 DataProtect Solutions
9.5.12 GuardIT Technologies
9.5.13 CyberGuardians Ltd.
9.5.14 SafeNet Solutions
9.5.15 SecureWave Technologies

10. Thailand Cybersecurity for SMEs Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Digital Economy and Society
10.1.2 Ministry of Commerce
10.1.3 Ministry of Industry

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Budget Allocation Trends
10.2.2 Investment in Cybersecurity Infrastructure
10.2.3 Spending on Training and Development

10.3 Pain Point Analysis by End-User Category

10.3.1 Security Breaches
10.3.2 Compliance Challenges
10.3.3 Resource Limitations

10.4 User Readiness for Adoption

10.4.1 Awareness Levels
10.4.2 Training Needs
10.4.3 Technology Adoption Rates

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 ROI Measurement Techniques
10.5.2 Use Case Development
10.5.3 Long-term Benefits Analysis

11. Thailand Cybersecurity for SMEs Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on cybersecurity regulations and initiatives for SMEs in Thailand
  • Review of industry publications and white papers on cybersecurity trends and challenges faced by SMEs
  • Examination of market reports from cybersecurity firms detailing service offerings and market penetration in Thailand

Primary Research

  • Interviews with IT managers and cybersecurity officers from various SMEs across different sectors
  • Surveys targeting business owners to assess their awareness and adoption of cybersecurity measures
  • Focus group discussions with industry experts and consultants specializing in cybersecurity for SMEs

Validation & Triangulation

  • Cross-validation of findings through comparison with international cybersecurity frameworks and best practices
  • Triangulation of data from primary interviews, surveys, and secondary research sources
  • Sanity checks conducted through expert panel reviews to ensure data reliability and relevance

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the overall cybersecurity market size in Thailand, focusing on the SME segment
  • Analysis of government spending on cybersecurity initiatives and its impact on SMEs
  • Segmentation of the market by industry verticals to identify key areas of growth

Bottom-up Modeling

  • Collection of data on the number of SMEs in Thailand and their average cybersecurity spending
  • Estimation of service adoption rates based on interviews and surveys with SMEs
  • Calculation of market size based on the aggregation of individual SME spending on cybersecurity solutions

Forecasting & Scenario Analysis

  • Development of growth projections based on historical data and emerging cybersecurity threats
  • Scenario analysis considering regulatory changes and technological advancements in cybersecurity
  • Creation of multiple forecasts (baseline, optimistic, and pessimistic) to account for market volatility

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Manufacturing Sector Cybersecurity Practices100IT Managers, Operations Directors
Retail Sector Cybersecurity Awareness80Business Owners, Store Managers
Financial Services Cybersecurity Measures70Compliance Officers, Risk Managers
Healthcare Sector Data Protection Strategies60IT Security Officers, Healthcare Administrators
Technology Startups Cybersecurity Adoption90Founders, CTOs

Frequently Asked Questions

What is the current value of the Thailand Cybersecurity for SMEs Market?

The Thailand Cybersecurity for SMEs Market is valued at approximately USD 1.2 billion, reflecting significant growth driven by increasing cyber threats, heightened awareness among SMEs, and government initiatives promoting digital transformation.

What are the main drivers of growth in the Thailand Cybersecurity for SMEs Market?

Which regions in Thailand are leading in cybersecurity investments for SMEs?

What is the impact of the Cybersecurity Act on SMEs in Thailand?

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