Thailand Green Coffee Market Report Size Share Growth Drivers Trends Opportunities & Forecast 2025–2030

Thailand green coffee market, worth USD 25 million, grows due to rising specialty coffee demand, health awareness, and sustainable sourcing among younger consumers.

Region:Asia

Author(s):Rebecca

Product Code:KRAA6535

Pages:90

Published On:January 2026

About the Report

Base Year 2025

Thailand Green Coffee Market Overview

  • The Thailand Green Coffee Market is valued at USD 25 million, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for specialty coffee, rising consumer awareness regarding health benefits, and the growing trend of coffee culture among the younger population. The market has seen a significant shift towards organic and sustainably sourced coffee, which has further fueled its expansion.
  • Key players in this market include Bangkok, Chiang Mai, and Nakhon Ratchasima. Bangkok dominates due to its status as the capital city with a high concentration of coffee shops and cafes, while Chiang Mai is known for its coffee-growing regions and tourism, attracting coffee enthusiasts. Nakhon Ratchasima benefits from its agricultural base, contributing to local coffee production.
  • The Plant Protection Act B.E. 2518 (1975), issued by the Ministry of Agriculture and Cooperatives, governs sustainable coffee farming practices. This regulation requires coffee producers to register pesticides and adhere to maximum residue limits, with compliance enforced through inspections and certification standards for export-oriented crops.
Thailand Green Coffee Market Size

Thailand Green Coffee Market Segmentation

By Type:The market is segmented into various types of green coffee, including Arabica, Robusta, Liberica, Excelsa, and others. Among these, Arabica coffee is the most popular due to its superior flavor profile and higher market demand. Robusta follows closely, favored for its strong taste and lower production costs, with growing interest due to its resilience to climate challenges. The other types, while less dominant, cater to niche markets and specialty coffee enthusiasts.

Thailand Green Coffee Market segmentation by Type.

By End-User:The end-user segmentation includes households, coffee shops, restaurants, retail outlets, and others. Coffee shops are the leading segment, driven by the growing coffee culture and the increasing number of specialty cafes. Households also represent a significant portion of the market as more consumers brew coffee at home, especially during the pandemic. Restaurants and retail outlets contribute to the market by offering diverse coffee options to their customers.

Thailand Green Coffee Market segmentation by End-User.

Thailand Green Coffee Market Competitive Landscape

The Thailand Green Coffee Market is characterized by a dynamic mix of regional and international players. Leading participants such as Doi Kham Food Products, Chiang Mai Coffee Company, Black Canyon Coffee, Coffee World, Ristr8to Coffee, Akha Ama Coffee, The Coffee Academics, Khao Khor Coffee, Caffe' Amazon, Starbucks Thailand, The Coffee Club, Café Tartine, Ronnarong Coffee, Chao Phraya Coffee, Ploenchit Coffee contribute to innovation, geographic expansion, and service delivery in this space.

Doi Kham Food Products

2000

Chiang Mai, Thailand

Chiang Mai Coffee Company

1954

Chiang Mai, Thailand

Black Canyon Coffee

1993

Bangkok, Thailand

Coffee World

1995

Bangkok, Thailand

Ristr8to Coffee

2009

Bangkok, Thailand

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Retention Rate

Pricing Strategy

Product Diversification

Thailand Green Coffee Market Industry Analysis

Growth Drivers

  • Increasing Health Consciousness:The Thai population is becoming increasingly health-conscious, with a reported 60% of consumers actively seeking healthier beverage options. This trend is supported by the World Health Organization, which indicates that coffee consumption can reduce the risk of certain diseases. In future, the health and wellness market in Thailand is projected to reach approximately $4.8 billion, further driving the demand for green coffee, known for its antioxidant properties and health benefits.
  • Rising Demand for Specialty Coffee:The specialty coffee segment in Thailand has seen a significant rise, with sales increasing by 15% annually. According to the Specialty Coffee Association, the number of specialty coffee shops has grown to over 1,300 in future. This growth is fueled by a younger demographic that values quality and unique flavors, leading to a greater interest in green coffee varieties that offer distinct taste profiles and artisanal brewing methods.
  • Expansion of Coffee Culture:Thailand's coffee culture is rapidly evolving, with coffee consumption rising to 1.6 million 60-kilogram bags in future, according to the International Coffee Organization. This cultural shift is characterized by an increase in coffee festivals and educational workshops, which promote the appreciation of coffee. As consumers become more knowledgeable, the demand for green coffee, which is often used in artisanal blends, is expected to grow significantly.

Market Challenges

  • Fluctuating Coffee Prices:The Thai green coffee market faces challenges due to fluctuating coffee prices, which can vary by as much as 20% within a year. The World Bank reports that global coffee prices are influenced by climate change and supply chain issues, leading to uncertainty for local farmers. This volatility can deter investment in green coffee production, impacting overall market stability and growth potential.
  • Competition from Instant Coffee Products:Instant coffee products dominate the Thai market, accounting for approximately 70% of total coffee consumption. The convenience and lower price point of instant coffee pose significant challenges for green coffee producers. As consumer preferences lean towards quick and easy options, the green coffee market must innovate to attract consumers who may prioritize convenience over quality.

Thailand Green Coffee Market Future Outlook

The Thailand green coffee market is poised for growth, driven by increasing health awareness and a burgeoning coffee culture. As consumers seek higher-quality beverages, the demand for specialty and organic green coffee is expected to rise. Additionally, the expansion of e-commerce platforms will facilitate access to diverse coffee products, enhancing market reach. Collaborations with local cafés will further promote green coffee, creating a vibrant ecosystem that supports both producers and consumers in the evolving market landscape.

Market Opportunities

  • Export Potential to Neighboring Countries:Thailand's strategic location offers significant export potential for green coffee to neighboring countries like Vietnam and Malaysia. In future, the ASEAN market is projected to grow by 8%, creating opportunities for Thai green coffee producers to tap into regional demand, enhancing their market presence and profitability.
  • Growth of E-commerce Platforms:The rise of e-commerce in Thailand, with online retail sales expected to reach $35 billion in future, presents a lucrative opportunity for green coffee brands. By leveraging digital platforms, producers can reach a broader audience, increase brand visibility, and cater to the growing consumer preference for online shopping, thus driving sales and market growth.

Scope of the Report

SegmentSub-Segments
By Type

Arabica

Robusta

Liberica

Excelsa

Others

By End-User

Households

Coffee Shops

Restaurants

Retail Outlets

Others

By Processing Method

Washed

Natural

Honey Processed

Others

By Packaging Type

Bags

Cans

Bottles

Others

By Distribution Channel

Online

Offline

Supermarkets

Specialty Stores

Others

By Origin

Domestic

Imported

Others

By Consumer Demographics

Age Group

Income Level

Lifestyle Preferences

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Agriculture and Cooperatives, Thai Food and Drug Administration)

Manufacturers and Producers

Distributors and Retailers

Exporters and Importers

Industry Associations (e.g., Coffee Association of Thailand)

Financial Institutions

Quality Control and Certification Agencies

Players Mentioned in the Report:

Doi Kham Food Products

Chiang Mai Coffee Company

Black Canyon Coffee

Coffee World

Ristr8to Coffee

Akha Ama Coffee

The Coffee Academics

Khao Khor Coffee

Caffe' Amazon

Starbucks Thailand

The Coffee Club

Cafe Tartine

Ronnarong Coffee

Chao Phraya Coffee

Ploenchit Coffee

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Thailand Green Coffee Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Thailand Green Coffee Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Thailand Green Coffee Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Health Consciousness
3.1.2 Rising Demand for Specialty Coffee
3.1.3 Expansion of Coffee Culture
3.1.4 Government Support for Coffee Farmers

3.2 Market Challenges

3.2.1 Fluctuating Coffee Prices
3.2.2 Competition from Instant Coffee Products
3.2.3 Limited Awareness of Green Coffee Benefits
3.2.4 Supply Chain Disruptions

3.3 Market Opportunities

3.3.1 Export Potential to Neighboring Countries
3.3.2 Growth of E-commerce Platforms
3.3.3 Development of Organic Coffee Segments
3.3.4 Collaborations with Local Cafés

3.4 Market Trends

3.4.1 Increasing Popularity of Cold Brew
3.4.2 Rise of Sustainable Sourcing Practices
3.4.3 Growth in Home Brewing Equipment Sales
3.4.4 Emergence of Coffee Subscription Services

3.5 Government Regulation

3.5.1 Quality Control Standards for Coffee
3.5.2 Import Tariffs on Coffee Beans
3.5.3 Support Programs for Local Farmers
3.5.4 Environmental Regulations on Coffee Production

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Thailand Green Coffee Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Thailand Green Coffee Market Segmentation

8.1 By Type

8.1.1 Arabica
8.1.2 Robusta
8.1.3 Liberica
8.1.4 Excelsa
8.1.5 Others

8.2 By End-User

8.2.1 Households
8.2.2 Coffee Shops
8.2.3 Restaurants
8.2.4 Retail Outlets
8.2.5 Others

8.3 By Processing Method

8.3.1 Washed
8.3.2 Natural
8.3.3 Honey Processed
8.3.4 Others

8.4 By Packaging Type

8.4.1 Bags
8.4.2 Cans
8.4.3 Bottles
8.4.4 Others

8.5 By Distribution Channel

8.5.1 Online
8.5.2 Offline
8.5.3 Supermarkets
8.5.4 Specialty Stores
8.5.5 Others

8.6 By Origin

8.6.1 Domestic
8.6.2 Imported
8.6.3 Others

8.7 By Consumer Demographics

8.7.1 Age Group
8.7.2 Income Level
8.7.3 Lifestyle Preferences
8.7.4 Others

9. Thailand Green Coffee Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Retention Rate
9.2.6 Pricing Strategy
9.2.7 Product Diversification
9.2.8 Brand Recognition
9.2.9 Distribution Network Efficiency
9.2.10 Customer Satisfaction Score

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Doi Kham Food Products
9.5.2 Chiang Mai Coffee Company
9.5.3 Black Canyon Coffee
9.5.4 Coffee World
9.5.5 Ristr8to Coffee
9.5.6 Akha Ama Coffee
9.5.7 The Coffee Academics
9.5.8 Khao Khor Coffee
9.5.9 Caffe' Amazon
9.5.10 Starbucks Thailand
9.5.11 The Coffee Club
9.5.12 Café Tartine
9.5.13 Ronnarong Coffee
9.5.14 Chao Phraya Coffee
9.5.15 Ploenchit Coffee

10. Thailand Green Coffee Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Agriculture
10.1.2 Ministry of Commerce
10.1.3 Ministry of Public Health
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Coffee Processing Facilities
10.2.2 Funding for Sustainable Practices
10.2.3 Expenditure on Marketing and Branding
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality Consistency
10.3.2 Supply Chain Reliability
10.3.3 Pricing Volatility
10.3.4 Others

10.4 User Readiness for Adoption

10.4.1 Awareness of Green Coffee Benefits
10.4.2 Availability of Products
10.4.3 Consumer Education Initiatives
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Sales Growth
10.5.2 Customer Feedback Mechanisms
10.5.3 Expansion into New Markets
10.5.4 Others

11. Thailand Green Coffee Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of market reports from Thai agricultural and coffee associations
  • Review of government publications on coffee production and export statistics
  • Examination of academic journals and articles focusing on coffee consumption trends in Thailand

Primary Research

  • Interviews with coffee farmers and producers in key growing regions
  • Surveys with coffee distributors and retailers to understand market dynamics
  • Focus groups with consumers to gauge preferences and purchasing behavior

Validation & Triangulation

  • Cross-validation of findings with industry expert opinions and market data
  • Triangulation of consumer insights with sales data from major coffee brands
  • Sanity checks through feedback from local coffee industry stakeholders

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total coffee consumption in Thailand based on national consumption data
  • Segmentation of the market by coffee type (e.g., green, roasted, instant)
  • Incorporation of growth rates from historical data and market trends

Bottom-up Modeling

  • Volume estimates based on production data from local coffee farms
  • Analysis of retail pricing and sales volume from major coffee outlets
  • Calculation of market size using production x average selling price

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating economic indicators and consumer trends
  • Scenario modeling based on potential changes in import/export regulations
  • Baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Local Coffee Producers100Farm Owners, Production Managers
Retail Coffee Outlets80Store Managers, Purchasing Agents
Consumer Coffee Preferences150Regular Coffee Drinkers, Specialty Coffee Enthusiasts
Export Market Insights60Export Managers, Trade Analysts
Industry Experts and Analysts50Market Researchers, Coffee Industry Consultants

Frequently Asked Questions

What is the current value of the Thailand Green Coffee Market?

The Thailand Green Coffee Market is valued at approximately USD 25 million, reflecting a growing interest in specialty coffee and health-conscious consumer trends. This market has expanded significantly due to the increasing demand for organic and sustainably sourced coffee.

What are the main drivers of growth in the Thailand Green Coffee Market?

Which regions in Thailand are prominent in the Green Coffee Market?

What types of green coffee are popular in Thailand?

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