Thailand Green Coffee Market Overview
- The Thailand Green Coffee Market is valued at USD 25 million, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for specialty coffee, rising consumer awareness regarding health benefits, and the growing trend of coffee culture among the younger population. The market has seen a significant shift towards organic and sustainably sourced coffee, which has further fueled its expansion.
- Key players in this market include Bangkok, Chiang Mai, and Nakhon Ratchasima. Bangkok dominates due to its status as the capital city with a high concentration of coffee shops and cafes, while Chiang Mai is known for its coffee-growing regions and tourism, attracting coffee enthusiasts. Nakhon Ratchasima benefits from its agricultural base, contributing to local coffee production.
- The Plant Protection Act B.E. 2518 (1975), issued by the Ministry of Agriculture and Cooperatives, governs sustainable coffee farming practices. This regulation requires coffee producers to register pesticides and adhere to maximum residue limits, with compliance enforced through inspections and certification standards for export-oriented crops.

Thailand Green Coffee Market Segmentation
By Type:The market is segmented into various types of green coffee, including Arabica, Robusta, Liberica, Excelsa, and others. Among these, Arabica coffee is the most popular due to its superior flavor profile and higher market demand. Robusta follows closely, favored for its strong taste and lower production costs, with growing interest due to its resilience to climate challenges. The other types, while less dominant, cater to niche markets and specialty coffee enthusiasts.
By End-User:The end-user segmentation includes households, coffee shops, restaurants, retail outlets, and others. Coffee shops are the leading segment, driven by the growing coffee culture and the increasing number of specialty cafes. Households also represent a significant portion of the market as more consumers brew coffee at home, especially during the pandemic. Restaurants and retail outlets contribute to the market by offering diverse coffee options to their customers.
Thailand Green Coffee Market Competitive Landscape
The Thailand Green Coffee Market is characterized by a dynamic mix of regional and international players. Leading participants such as Doi Kham Food Products, Chiang Mai Coffee Company, Black Canyon Coffee, Coffee World, Ristr8to Coffee, Akha Ama Coffee, The Coffee Academics, Khao Khor Coffee, Caffe' Amazon, Starbucks Thailand, The Coffee Club, Café Tartine, Ronnarong Coffee, Chao Phraya Coffee, Ploenchit Coffee contribute to innovation, geographic expansion, and service delivery in this space.
Thailand Green Coffee Market Industry Analysis
Growth Drivers
- Increasing Health Consciousness:The Thai population is becoming increasingly health-conscious, with a reported 60% of consumers actively seeking healthier beverage options. This trend is supported by the World Health Organization, which indicates that coffee consumption can reduce the risk of certain diseases. In future, the health and wellness market in Thailand is projected to reach approximately $4.8 billion, further driving the demand for green coffee, known for its antioxidant properties and health benefits.
- Rising Demand for Specialty Coffee:The specialty coffee segment in Thailand has seen a significant rise, with sales increasing by 15% annually. According to the Specialty Coffee Association, the number of specialty coffee shops has grown to over 1,300 in future. This growth is fueled by a younger demographic that values quality and unique flavors, leading to a greater interest in green coffee varieties that offer distinct taste profiles and artisanal brewing methods.
- Expansion of Coffee Culture:Thailand's coffee culture is rapidly evolving, with coffee consumption rising to 1.6 million 60-kilogram bags in future, according to the International Coffee Organization. This cultural shift is characterized by an increase in coffee festivals and educational workshops, which promote the appreciation of coffee. As consumers become more knowledgeable, the demand for green coffee, which is often used in artisanal blends, is expected to grow significantly.
Market Challenges
- Fluctuating Coffee Prices:The Thai green coffee market faces challenges due to fluctuating coffee prices, which can vary by as much as 20% within a year. The World Bank reports that global coffee prices are influenced by climate change and supply chain issues, leading to uncertainty for local farmers. This volatility can deter investment in green coffee production, impacting overall market stability and growth potential.
- Competition from Instant Coffee Products:Instant coffee products dominate the Thai market, accounting for approximately 70% of total coffee consumption. The convenience and lower price point of instant coffee pose significant challenges for green coffee producers. As consumer preferences lean towards quick and easy options, the green coffee market must innovate to attract consumers who may prioritize convenience over quality.
Thailand Green Coffee Market Future Outlook
The Thailand green coffee market is poised for growth, driven by increasing health awareness and a burgeoning coffee culture. As consumers seek higher-quality beverages, the demand for specialty and organic green coffee is expected to rise. Additionally, the expansion of e-commerce platforms will facilitate access to diverse coffee products, enhancing market reach. Collaborations with local cafés will further promote green coffee, creating a vibrant ecosystem that supports both producers and consumers in the evolving market landscape.
Market Opportunities
- Export Potential to Neighboring Countries:Thailand's strategic location offers significant export potential for green coffee to neighboring countries like Vietnam and Malaysia. In future, the ASEAN market is projected to grow by 8%, creating opportunities for Thai green coffee producers to tap into regional demand, enhancing their market presence and profitability.
- Growth of E-commerce Platforms:The rise of e-commerce in Thailand, with online retail sales expected to reach $35 billion in future, presents a lucrative opportunity for green coffee brands. By leveraging digital platforms, producers can reach a broader audience, increase brand visibility, and cater to the growing consumer preference for online shopping, thus driving sales and market growth.