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Top Growth Opportunities: Dairy & Soy Food in Canada

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
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Top Growth Opportunities: Dairy & Soy Food in Canada




"Top Growth Opportunities: Dairy & Soy Food in Canada", report provides an overview of the sector, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights top growth opportunities for the dairy sector in Canada and outlines new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.


The report identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.


Get access to-

- Key consumer demographic groups driving consumption within the Canadian market. The figures showcase the number of times consumers of specific ages and gender consume dairy products, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes over 2012-2017 for Canada, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2017-2022 period

- The degree of influence that the 20 key consumer trends identified by GlobalData have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

- Examples of international and Sweden-specific product innovation targeting key consumer needs.




- The Canadian dairy & soy food market declined during 2012-17 as result of macroeconomic headwinds that impacted consumption and the change in consumers' habits, which reduced demand in the top product categories.

- The Canadian dairy & soy food market is led by the milk category in value terms.

- Private labels have captured a significant market share only in the butter & spreadable fats, cream, and yogurt categories.

- "Reduced fat is the main driver of health & wellness concerns in the market.


Reasons to buy


- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Canadian dairy consumers.

- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the dairy sector.

- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.


Table Of Content


Table of Contents

1. Introducing a top growth market for dairy & soy

Top 10 global growth opportunities scores

Top global issues

Assessment against global strategic issues

GlobalData's strategic issues map

Predicted future issues for the global sector

Reward and risk assessment

Opportunity score-overview

Consumer spending trends-peer group comparisons

Political, economic, social, and technological: analysis

Enablers and inhibitors of growth

Rewards and opportunities for growth

Summary of the market

2. Market insight-identifying the opportunities to move into

Market growth by category

Value growth of the market

Volume growth of the market

Level of premiumization by category

Category analysis-key drivers of change

3. Retail and distribution insight-key channels and retailers driving growth

Meat retail channel share

Key retail channel trends

Routes to market

Drivers of change in the sector

4. Company and brand insight-the competitive landscape defined

Category fragmentation

Company and brand strength

Private label penetration

Brand share by leading supplier

International and domestic brand analysis

Company and brand strength summary

5. Consumer insight-who, what, when, where, and why

Strategic issues map

Key consumer driver implications

Key consumers trends

consumer groups

Key health & wellness trends

Penetration of health and wellness claims by category

Consumer trends summary

6. Product and packaging insights

key product insights

Trends and strategic issues-other notable product trends

Key product innovation case studies

Key packaging insights

Trends and strategic issues

product launch key takeouts

7. White spaces and innovation opportunities-space to move into

Growth segments to target

Consumer spaces to target

Segment opportunities

Price dynamics

Product launch key takeouts

Key recommendations

8. Appendix

List Of Figure

List of Figures

Map of top opportunity markets

Map of top global issues

Global issue web

GlobalData's strategic issues map

Average consumer spend, peer group comparisons, 2012-2022

Market value and split, 2012-2022

Value growth by category, 2012-2017 and 2017-2022

Value market growth by category, 2012-2022

Winners and losers by category, volume, 2017-2022

Value and volume growth by category, 2012-2022

Fragmentation by category, 2012-2017

Private label penetration and CAGR, 2012-2017

Cumulative value share by brand, 2017

Penetration of health and wellness claims by category, 2017

Packaging materials volume share, 2017 & 2022

Packaging closure materials volume share, 2017 & 2022

Projected CAGR for top five categories by value, 2017-2022

Price change by category, 2017

List Of Table

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Reward and risk assessment

Market value and split, 2012-2022

Winners and losers by category, value, 2017-2022

Volume growth by category, 2012-2022

Winners and losers by category, volume, 2017-2022

Key consumption volume shares by consumer group, 2017

Key consumption motivators by category, 2017

Key consumption motivators by category, 2017 (continued)

Top categories by volume and CAGR, 2012-2017

Average price change by brand, 2017

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Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Products and Companies


Dairy, milk, cheese, experimentation, health, busy lifestyles, reduced fat, private label


Saputo Inc


Groupe Lactalis SA

The Kraft Heinz Co

Danone Group

General Mills Inc

Unilever Plc

Ultima Foods Inc

ConAgra Brands Inc

Gay-Lea Foods Co-Operative Ltd