Internet and Digital Advertising seen Outstripping the Traditional Medium in terms of better Customer Penetration with an Added Advantage of Better Monetization and Ad Reach Measurement Tools in Taiwan in 2018 : Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit “Taiwan has a population of around 24 million residents out of which 20.8 million users are internet users and 21 million are active social media users during 2018. The country has an exceptionally high internet penetration rate of 88% which gives a major impetus to the online advertisement space.” The changing consumer preferences towards using mobile phones being used for shopping, financial transactions, video surfing and other activities has made advertisers prefer mobile medium for advertising than desktop. Rising number of internet users, introduction of international brands and highly advanced digital infrastructure are some of the key factors that are driving the growth of Taiwan online advertisement market. The exponential increase in the social media usage has also contributed a lot in the growth of the Taiwan online advertising spending, with approximately 21 million users accessing social media content through their mobile phones frequently as of 2018. Taiwan has an efficient internet infrastructure with the internet speed being recorded at 20.79 Mbps which is 11th fastest globally, even much faster than the US and most of its Southeast compatriots. This has made the experience of using social media smoother, thereby resulting in more number of people preferring internet over other mediums. The major companies operating in this space are Growth Hackers, Gremlin Works, Fimmick , Asia Pac and others. Desktop advertising was observed to dominate the market as compared to mobile advertising. However, over the review period 2013-2018, mobile as a medium for advertising has grown at a CAGR of 41% whereas the desktop preference as a medium for advertising has just grown at a CAGR of 6%. The desktop has a better screen size and resolution and facilitates easier viewing of the advertisements. The advertisements over a desktop were more impactful and displayed the information more accurately due to its size advantage. Along with the development of robust internet infrastructure owing to Taiwan government’s initiatives and rapid increase in smart phone penetration in the country, mobile advertising became an important tool in the marketing strategy of many companies. Analysts at Ken Research in their latest publication “Taiwan Online Advertisement Outlook To 2023 – By Medium (Desktop and Mobile), Type (Display, Video, Search, Buzz / Content and Others), Further Segmentation by Medium (Desktop and Mobile), By Sectors (FMCG, Healthcare, Entertainment & Media, BFSI, E- Commerce and Others), and By Cost Model (CPC, CPM and CPA)” believe that rising E-commerce sector, new advertising technologies, growth of start-ups and supportive government policies are going to drive the Taiwan online market space in the future. The market is expected to register a double digit positive CAGR of 17% in terms of advertisement expenditure during the forecast period of 2018–2023E. Keywords Taiwan Online Advertising Market Taiwan Digital Advertising Market Taiwan Online Advertisement Spending Taiwan Digital Advertisement Spending Taiwan Online Advertising Trends Taiwan Online Advertising Challenges Taiwan Online Advertising Issues Taiwan Online Advertising Consumer Profile Taiwan Digital Consumer Landscape Taiwan Online Advertising by Medium Taiwan Online Advertising by Types Taiwan Online Advertising by Various Sectors Taiwan Online Advertising by Pricing Models Competitive Landscape Taiwan Digital Advertising Market Emerging Future Trends Taiwan Online Advertising Market Taiwan Digital Advertising Market Outlook Competition Scenario Taiwan Online Advertising Market Taiwan Online Advertising Market Future Projection Taiwan Online Advertising SWOT Analysis Taiwan Online Advertising Regulatory Scenario Taiwan Online Advertising Major Platforms Taiwan Digital Advertising Value Chain Analysis Growth Drivers Taiwan Online Advertising Market Carbon Interactive Taiwan Revenue Media One Taiwan Revenue Happy Marketer Taiwan Ad Agency Hashmeta Pte Ltd. Taiwan Ad Agency Google Taiwan Facebook Taiwan Major Taiwan Advertising Agencies Revenue Facebook Online Advertising Revenue Taiwan Google Online Advertising Revenue Taiwan Taiwan Digital ads Ad Agency Taiwan Online ads Gremlin works Taiwan Ad Agency Growth Hackers Taiwan Ad Agency Key Segments Covered By Type (On the Basis of Ad Spent) Digital Advertising Market Traditional Advertising Market By Medium (On the Basis of Ad Spent) Desktop Advertising Mobile Advertising By Type (On the Basis of Ad Spent) Display Advertising Video Advertising Search Advertising Buzz / Content Advertising Other Advertising (Mail Advertising, MMS and SMS) By Type On the basis Of Platforms (On the Basis of Ad Spent) Social Media Advertising Facebook Instagram Others Video Advertising YouTube Others Search Advertising Google Yahoo Others Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Spent), 2013-2018 Social Media Advertising Mobile Desktop Video Advertising Mobile Desktop Search Advertising Mobile Desktop Buzz / Content Advertising Mobile Desktop Other Advertising (Mail Advertising, MMS and SMS) Mobile Desktop By Sectors (On the Basis of Ad Spent) FMCG Healthcare Entertainment & Media Finance and Financial insurance E-Commerce Others (Retail, Fashion, Tele-Communications, Government, Real Estate, Government/NGO and Others) By Cost model (On the Basis of Ad Spent) CPM CPC CPA Key Target Audience Advertising Agencies Social Networking Platforms End User Industries Investing in Online Advertising Investors Time Period Captured in the Report: Historical Period – 2013-2018 Forecast Period – 2019-2023 Companies Covered in Taiwan Online Advertisement Market: Major Ad Agencies Growth Hackers Gremlin Works Fimmick Asia Pac J Walter Thompson iProspect- Taiwan Others (Dentsu Network, Web Gene, Lion& Lion Co.) Major Online Platforms Google and YouTube Facebook Instagram Yahoo Line Key Topics Covered in the Report Executive Summary Research Methodology Taiwan Online Advertising Market Introduction Stakeholders in Taiwan Online Advertisement Market Value Chain Analysis in Taiwan Online Advertising Market Taiwan Online Advertising Market Size, 2013-2018 Taiwan Online Advertising Market Segmentation, 2013-2018 SWOT Analysis of Taiwan Online Advertising Market Trends and Developments in Taiwan Online Advertising Market Issues and Challenges in Taiwan Online Advertising Market Regulatory Framework in Taiwan Online Advertising Market Customer Profiling in Taiwan Online Advertisement Market Case Studies Covered in Taiwan Online Advertisement Market Comparative Landscape in Taiwan Online Advertisement Market Taiwan Online Advertising Market Future Outlook and Projections, 2019-2023 Analyst Recommendations in Taiwan Online Advertisement Market For more information on the research report, refer to below link: Taiwan Online Advertisement Market Related reports Oman Online Advertising Market Outlook to 2023 – By Medium (Desktop and Mobile), By Type (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising, Online Classifieds), By Sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others) and By Model (Cost Per Mile, Cost Per Click and Cost Per Action) Singapore Online Advertising Market Outlook to 2023 – By Type (Search Ads, Social Media Ads, Video Ads, Banner Ads, Online Classifieds and others), By Type Medium (Desktop, Mobile), By Sectors (FMCG, Entertainment & Media, BFSI, Automotive, Retail, Healthcare and others) and By Models (Cost Per Click, Cost Per Mile and Cost Per Action) Vietnam Online Advertising Market Outlook to 2023 – By Medium (Desktop and Mobile), By Type (Banner, Video, Search, Social Media and Online Classifieds & Others Digital Advertising), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive, BFSI and Others) Contact Us:- Ken Research Ankur Gupta, Head Marketing & Communications sales@kenresearch.com +91-9015378249 Tags: 2013-2018, Analyst Recommendations in Taiwan Online Advertisement Market, Carbon Interactive Taiwan Revenue, Case Studies Covered in Taiwan Online Advertisement Market, Comparative Landscape in Taiwan Online Advertisement Market, Competition Scenario Taiwan Online Advertising Market, Competitive Landscape Taiwan Digital Advertising Market, Customer Profiling in Taiwan Online Advertisement Market, Emerging Future Trends Taiwan Online Advertising Market, Facebook Online Advertising Revenue Taiwan, Facebook Taiwan, Google Online Advertising Revenue Taiwan, Google Taiwan, Gremlin works Taiwan Ad Agency, Growth Drivers Taiwan Online Advertising Market, Growth Hackers Taiwan Ad Agency, Happy Marketer Taiwan Ad Agency, Hashmeta Pte Ltd. 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