Malaysia Medical Imaging Market Report Size Share Growth Drivers Trends Opportunities & Forecast 2025–2030

Malaysia medical imaging market, worth USD 1.1 billion, grows due to increasing chronic diseases like cancer and diabetes, plus advancements in CT, MRI, and ultrasound technologies.

Region:Asia

Author(s):Geetanshi

Product Code:KRAA4259

Pages:87

Published On:January 2026

About the Report

Base Year 2025

Malaysia Medical Imaging Market Overview

  • The Malaysia Medical Imaging Market is valued at USD 1.1 billion, based on a five-year historical analysis. This growth is primarily driven by advancements in imaging technologies, increasing prevalence of chronic diseases such as cancer, cardiovascular disease, and diabetes, and rising healthcare expenditure, in line with broader trends in the global medical imaging and diagnostic imaging devices markets. The demand for diagnostic imaging services has surged, particularly in urban areas, as healthcare providers seek to enhance patient outcomes through early detection and accurate diagnosis, supported by adoption of advanced modalities such as multi-slice CT, high-field MRI, and digital radiography.
  • Key cities such as Kuala Lumpur, Penang, and Johor Bahru dominate the Malaysia Medical Imaging Market due to their well-established healthcare infrastructure and concentration of advanced medical facilities. These urban centers attract a higher volume of patients seeking specialized imaging services, supported by a robust network of public and private hospitals, diagnostic centers, and research institutions, reflecting the broader pattern of hospital and clinic concentration as primary hubs for diagnostic imaging in Asia Pacific healthcare systems.
  • In 2023, the Malaysian government implemented the Health White Paper and continued initiatives under the Twelfth Malaysia Plan, which emphasize strengthening diagnostic and imaging capacity across the public health system through increased investment and modernization of equipment. Within this policy framework, allocations for upgrading imaging and other critical medical devices in public hospitals are being channelled through Ministry of Health development budgets and public–private partnerships, supporting replacement of aging X?ray, CT, MRI, and ultrasound systems and expansion of diagnostic capabilities nationwide, with funding commitments amounting to several hundred million ringgit over the plan period, which is broadly consistent with an investment envelope in the order of USD 200 million for imaging and related technologies.
Malaysia Medical Imaging Market Size

Malaysia Medical Imaging Market Segmentation

By Imaging Modality:The imaging modality segment includes various technologies used for diagnostic imaging. The subsegments are X-ray Systems, Computed Tomography (CT), Magnetic Resonance Imaging (MRI), Ultrasound Systems, Nuclear Imaging / PET-CT, Mammography, and Others (Fluoroscopy, Optical & Endoscopic Imaging, etc.). In terms of installed base and examination volume, X-ray and ultrasound systems typically account for the largest share of diagnostic procedures in line with global and Asia Pacific trends, while MRI, CT, and nuclear imaging represent higher-value segments due to higher equipment and scan costs. MRI is gaining share in Malaysia owing to its non-invasive nature and ability to provide detailed images of soft tissues, which is crucial for accurate diagnosis in oncology and neurology, supported by increasing installations of high-field MRI systems in tertiary hospitals and leading private facilities.

Malaysia Medical Imaging Market segmentation by Imaging Modality.

By End-User:The end-user segment encompasses various healthcare facilities utilizing medical imaging technologies. This includes Public Hospitals, Private Hospitals, Diagnostic & Imaging Centers, Ambulatory Surgical Centers & Outpatient Facilities, Research & Academic Institutions, and Others (Primary Care Clinics, Mobile Units). Public hospitals are the leading end-user segment in Malaysia, reflecting the dominant role of the Ministry of Health hospital network in delivering inpatient and outpatient diagnostic services, consistent with global evidence that hospitals and clinics account for the largest share of imaging equipment deployment and scan volumes. Government funding and central procurement enable public facilities to acquire and periodically upgrade advanced imaging technologies, while private hospitals and standalone diagnostic centers play a growing role in offering premium and subspecialty imaging services in major urban areas.

Malaysia Medical Imaging Market segmentation by End-User.

Malaysia Medical Imaging Market Competitive Landscape

The Malaysia Medical Imaging Market is characterized by a dynamic mix of regional and international players. Leading participants such as Siemens Healthineers, GE HealthCare, Philips Healthcare, Canon Medical Systems Corporation, Fujifilm Healthcare, Hitachi Healthcare (Fujifilm Healthcare after integration), Agfa HealthCare, Carestream Health, Mindray Medical International, Hologic, Inc., Varian Medical Systems (Siemens Healthineers Company), Samsung Medison, Neusoft Medical Systems, Esaote S.p.A., Bracco Imaging S.p.A. contribute to innovation, geographic expansion, and service delivery in this space, mirroring their strong presence in the broader global medical imaging market.

Siemens Healthineers

1847

Germany

GE HealthCare

1892

USA

Philips Healthcare

1891

Netherlands

Canon Medical Systems Corporation

1930

Japan

Fujifilm Healthcare

1934

Japan

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Malaysia Medical Imaging Revenue (Latest Year, USD Million)

3-Year Revenue CAGR in Malaysia Medical Imaging (%)

Installed Base in Malaysia (Number of Systems by Modality)

Market Share by Modality (X-ray, CT, MRI, Ultrasound, etc.)

Average Selling Price Positioning vs Market (Premium / Mid / Value)

Malaysia Medical Imaging Market Industry Analysis

Growth Drivers

  • Increasing Prevalence of Chronic Diseases:The rise in chronic diseases such as diabetes and cardiovascular conditions is a significant driver for the medical imaging market in Malaysia. In future, it is estimated that over3.9 millionMalaysians will be living with diabetes, contributing to a higher demand for diagnostic imaging services. The World Health Organization reports that chronic diseases account forapproximately 74%of all deaths in Malaysia, necessitating advanced imaging technologies for effective management and early detection.
  • Technological Advancements in Imaging Modalities:The Malaysian medical imaging market is experiencing rapid technological advancements, particularly in MRI and CT scan technologies. In future, the market for advanced imaging modalities is projected to reachMYR 1.2 billion, driven by innovations such as 3D imaging and hybrid imaging systems. These advancements enhance diagnostic accuracy and efficiency, making them essential tools in modern healthcare settings, thereby increasing their adoption across hospitals and clinics.
  • Rising Healthcare Expenditure:Malaysia's healthcare expenditure is projected to reachMYR 70 billionin future, reflecting a growing commitment to improving healthcare services. This increase in spending is expected to enhance the availability of medical imaging technologies, as hospitals invest in state-of-the-art equipment to meet patient needs. The government’s focus on healthcare infrastructure development further supports this growth, ensuring that medical imaging services are accessible to a larger population.

Market Challenges

  • Shortage of Trained Professionals:The medical imaging sector in Malaysia faces a significant challenge due to a shortage of trained radiologists and technicians. As of future, there are only approximately900–1,000registered radiologists in the country, which is insufficient to meet the growing demand for imaging services. This shortage can lead to longer wait times for patients and may compromise the quality of care, hindering the overall growth of the medical imaging market.
  • Regulatory Hurdles in Equipment Approval:The approval process for new medical imaging equipment in Malaysia can be lengthy and complex, posing a challenge for market players. In future, it is estimated that the average time for regulatory approval can take up to18 months, which delays the introduction of innovative imaging technologies. This regulatory bottleneck can hinder the competitiveness of local manufacturers and limit the availability of advanced imaging solutions in the healthcare system.

Malaysia Medical Imaging Market Future Outlook

The future of the medical imaging market in Malaysia appears promising, driven by technological innovations and increasing healthcare investments. The integration of artificial intelligence in imaging analysis is expected to enhance diagnostic accuracy and efficiency, while the expansion of telemedicine services will facilitate remote consultations and diagnostics. As healthcare policies evolve to promote accessibility, the demand for advanced imaging solutions will likely continue to grow, positioning Malaysia as a key player in the Southeast Asian medical imaging landscape.

Market Opportunities

  • Expansion of Telemedicine Services:The growth of telemedicine in Malaysia presents a significant opportunity for the medical imaging market. With an estimated30%increase in telehealth consultations expected in future, imaging services can be integrated into remote care, allowing for timely diagnoses and treatment plans. This trend will enhance patient access to imaging services, particularly in rural areas, driving market growth.
  • Increasing Investment in Healthcare Infrastructure:The Malaysian government is projected to investMYR 10 billionin healthcare infrastructure by future, creating opportunities for medical imaging providers. This investment will facilitate the establishment of new imaging centers and upgrade existing facilities, ensuring that advanced imaging technologies are widely available. Such developments will enhance service delivery and improve patient outcomes across the healthcare system.

Scope of the Report

SegmentSub-Segments
By Imaging Modality

X-ray Systems

Computed Tomography (CT)

Magnetic Resonance Imaging (MRI)

Ultrasound Systems

Nuclear Imaging / PET-CT

Mammography

Others (Fluoroscopy, Optical & Endoscopic Imaging, etc.)

By End-User

Public Hospitals

Private Hospitals

Diagnostic & Imaging Centers

Ambulatory Surgical Centers & Outpatient Facilities

Research & Academic Institutions

Others (Primary Care Clinics, Mobile Units)

By Region

Central Region (Kuala Lumpur, Selangor, Putrajaya)

Northern Region (Penang, Kedah, Perlis, Perak)

Southern Region (Johor, Melaka, Negeri Sembilan)

Eastern Region (Kelantan, Terengganu, Pahang)

East Malaysia (Sabah, Sarawak, Labuan)

By Technology

Analog Imaging Systems

Digital Imaging Systems (CR/DR)

Advanced / Hybrid Imaging (PET-CT, SPECT-CT, PET-MR)

AI-enabled & Connected Imaging Platforms

By Clinical Application

Oncology

Cardiology

Neurology

Orthopedics & Musculoskeletal

Obstetrics & Gynecology

Gastroenterology & Hepatology

Others (Pulmonology, Urology, Trauma & Emergency, etc.)

By Funding / Ownership

Public Sector Capex (MOH, University & Defence Hospitals)

Private Sector Capex (Hospital Groups, Standalone Centers)

Public–Private Partnerships (PPP)

International & Multilateral Funding

Others

By Installation Environment

Tertiary & Quaternary Care Hospitals

Secondary & District Hospitals

Primary Care & Community Health Facilities

Mobile & Remote Imaging Units

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Health Malaysia, Malaysian Medical Device Authority)

Manufacturers and Producers

Distributors and Retailers

Healthcare Providers and Hospitals

Technology Providers

Industry Associations (e.g., Malaysian Radiological Society)

Financial Institutions

Players Mentioned in the Report:

Siemens Healthineers

GE HealthCare

Philips Healthcare

Canon Medical Systems Corporation

Fujifilm Healthcare

Hitachi Healthcare (Fujifilm Healthcare after integration)

Agfa HealthCare

Carestream Health

Mindray Medical International

Hologic, Inc.

Varian Medical Systems (Siemens Healthineers Company)

Samsung Medison

Neusoft Medical Systems

Esaote S.p.A.

Bracco Imaging S.p.A.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Malaysia Medical Imaging Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Malaysia Medical Imaging Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Malaysia Medical Imaging Market Analysis

3.1 Growth Drivers

3.1.1 Increasing prevalence of chronic diseases
3.1.2 Technological advancements in imaging modalities
3.1.3 Rising healthcare expenditure
3.1.4 Growing demand for early diagnosis and preventive care

3.2 Market Challenges

3.2.2 Shortage of trained professionals
3.2.3 Regulatory hurdles in equipment approval
3.2.4 Competition from alternative diagnostic methods

3.3 Market Opportunities

3.3.1 Expansion of telemedicine services
3.3.2 Increasing investment in healthcare infrastructure
3.3.3 Rising awareness of preventive healthcare
3.3.4 Collaborations with technology firms for innovation

3.4 Market Trends

3.4.1 Shift towards portable imaging devices
3.4.2 Integration of AI in imaging analysis
3.4.3 Growth of outpatient imaging services
3.4.4 Emphasis on patient-centric imaging solutions

3.5 Government Regulation

3.5.1 Compliance with Medical Device Authority (MDA) standards
3.5.2 Licensing requirements for imaging facilities
3.5.3 Guidelines for radiation safety
3.5.4 Policies promoting healthcare accessibility

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Malaysia Medical Imaging Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Malaysia Medical Imaging Market Segmentation

8.1 By Imaging Modality

8.1.1 X-ray Systems
8.1.2 Computed Tomography (CT)
8.1.3 Magnetic Resonance Imaging (MRI)
8.1.4 Ultrasound Systems
8.1.5 Nuclear Imaging / PET-CT
8.1.6 Mammography
8.1.7 Others (Fluoroscopy, Optical & Endoscopic Imaging, etc.)

8.2 By End-User

8.2.1 Public Hospitals
8.2.2 Private Hospitals
8.2.3 Diagnostic & Imaging Centers
8.2.4 Ambulatory Surgical Centers & Outpatient Facilities
8.2.5 Research & Academic Institutions
8.2.6 Others (Primary Care Clinics, Mobile Units)

8.3 By Region

8.3.1 Central Region (Kuala Lumpur, Selangor, Putrajaya)
8.3.2 Northern Region (Penang, Kedah, Perlis, Perak)
8.3.3 Southern Region (Johor, Melaka, Negeri Sembilan)
8.3.4 Eastern Region (Kelantan, Terengganu, Pahang)
8.3.5 East Malaysia (Sabah, Sarawak, Labuan)

8.4 By Technology

8.4.1 Analog Imaging Systems
8.4.2 Digital Imaging Systems (CR/DR)
8.4.3 Advanced / Hybrid Imaging (PET-CT, SPECT-CT, PET-MR)
8.4.4 AI-enabled & Connected Imaging Platforms

8.5 By Clinical Application

8.5.1 Oncology
8.5.2 Cardiology
8.5.3 Neurology
8.5.4 Orthopedics & Musculoskeletal
8.5.5 Obstetrics & Gynecology
8.5.6 Gastroenterology & Hepatology
8.5.7 Others (Pulmonology, Urology, Trauma & Emergency, etc.)

8.6 By Funding / Ownership

8.6.1 Public Sector Capex (MOH, University & Defence Hospitals)
8.6.2 Private Sector Capex (Hospital Groups, Standalone Centers)
8.6.3 Public–Private Partnerships (PPP)
8.6.4 International & Multilateral Funding
8.6.5 Others

8.7 By Installation Environment

8.7.1 Tertiary & Quaternary Care Hospitals
8.7.2 Secondary & District Hospitals
8.7.3 Primary Care & Community Health Facilities
8.7.4 Mobile & Remote Imaging Units

9. Malaysia Medical Imaging Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Malaysia Medical Imaging Revenue (Latest Year, USD Million)
9.2.4 3-Year Revenue CAGR in Malaysia Medical Imaging (%)
9.2.5 Installed Base in Malaysia (Number of Systems by Modality)
9.2.6 Market Share by Modality (X-ray, CT, MRI, Ultrasound, etc.)
9.2.7 Average Selling Price Positioning vs Market (Premium / Mid / Value)
9.2.8 EBITDA Margin for Imaging Business (%)
9.2.9 R&D Intensity (% of Revenue Spent on R&D)
9.2.10 Product Launches / Upgrades in Last 3 Years (Number)
9.2.11 Service & Maintenance Revenue Share (%)
9.2.12 Tender Win Rate in Public Sector (%)
9.2.13 Key Distribution & Service Coverage (Number of Local Partners / Service Centers)
9.2.14 Customer Satisfaction / Net Promoter Score (Index)
9.2.15 Average System Uptime / SLA Compliance (%)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Siemens Healthineers
9.5.2 GE HealthCare
9.5.3 Philips Healthcare
9.5.4 Canon Medical Systems Corporation
9.5.5 Fujifilm Healthcare
9.5.6 Hitachi Healthcare (Fujifilm Healthcare after integration)
9.5.7 Agfa HealthCare
9.5.8 Carestream Health
9.5.9 Mindray Medical International
9.5.10 Hologic, Inc.
9.5.11 Varian Medical Systems (Siemens Healthineers Company)
9.5.12 Samsung Medison
9.5.13 Neusoft Medical Systems
9.5.14 Esaote S.p.A.
9.5.15 Bracco Imaging S.p.A.

10. Malaysia Medical Imaging Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation Trends
10.1.2 Decision-Making Processes
10.1.3 Preferred Suppliers
10.1.4 Procurement Timelines

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Imaging Equipment
10.2.2 Maintenance Expenditure
10.2.3 Upgrading Technology
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Equipment Reliability Issues
10.3.2 Training and Skill Gaps
10.3.3 Budget Constraints
10.3.4 Regulatory Compliance Challenges

10.4 User Readiness for Adoption

10.4.1 Awareness of New Technologies
10.4.2 Training Programs Availability
10.4.3 Infrastructure Readiness
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI
10.5.2 Case Studies of Successful Implementations
10.5.3 Expansion into New Applications
10.5.4 Others

11. Malaysia Medical Imaging Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from Malaysian health authorities and medical imaging associations
  • Review of published market studies and white papers on medical imaging technologies
  • Examination of government healthcare expenditure reports and investment trends in medical imaging

Primary Research

  • Interviews with radiologists and imaging center managers to understand usage patterns
  • Surveys with hospital procurement officers regarding purchasing decisions and budget allocations
  • Field interviews with medical device manufacturers to gather insights on product offerings and innovations

Validation & Triangulation

  • Cross-validation of findings through multiple data sources including trade publications and expert opinions
  • Triangulation of market data with insights from healthcare policy analysts
  • Sanity checks through expert panel reviews comprising industry veterans and academic professionals

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of market size based on national healthcare spending and allocation to imaging services
  • Segmentation of the market by imaging modality (e.g., MRI, CT, ultrasound) and end-user (hospitals, clinics)
  • Incorporation of growth rates from historical data and projected healthcare trends in Malaysia

Bottom-up Modeling

  • Collection of sales data from leading medical imaging equipment suppliers in Malaysia
  • Estimation of average pricing for various imaging modalities and services
  • Volume estimates based on patient throughput in hospitals and imaging centers

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating demographic changes and technological advancements
  • Scenario modeling based on potential regulatory changes and healthcare policy shifts
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Hospital Imaging Departments140Radiologists, Imaging Technologists
Private Imaging Clinics90Clinic Owners, Operations Managers
Medical Device Suppliers60Sales Managers, Product Specialists
Healthcare Policy Makers40Health Economists, Regulatory Officials
Patient Advocacy Groups50Patient Representatives, Healthcare Advocates

Frequently Asked Questions

What is the current value of the Malaysia Medical Imaging Market?

The Malaysia Medical Imaging Market is valued at approximately USD 1.1 billion, reflecting significant growth driven by advancements in imaging technologies and increasing healthcare expenditure, particularly in urban areas where demand for diagnostic imaging services is surging.

What are the key drivers of growth in the Malaysia Medical Imaging Market?

Which cities dominate the Malaysia Medical Imaging Market?

How is the Malaysian government supporting the medical imaging sector?

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