Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2013-2022

Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2013-2022


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Executive Summary

Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2013-2022

Summary

The BRIC Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Synopsis

Essential resource for top-line data and analysis covering the BRIC advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

Key highlights

Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the advertising industry and had a total market value of USD20,417.4 million in 2017. India was the fastest growing country with a CAGR of 7.4% over the 2013-17 period.

Within the advertising industry, China is the leading country among the BRIC nations with market revenues of USD14,550.5 million in 2017. This was followed by India, Russia and Brazil with a value of USD3,572.9, USD2,169.2, and USD124.7 million, respectively.

China is expected to lead the advertising industry in the BRIC nations with a value of USD18,859.5 million in 2022, followed by India, Russia, Brazil with expected values of USD4,743.1, USD2,869.6 and USD158.0 million, respectively.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC advertising industry

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC advertising industry

Leading company profiles reveal details of key advertising industry players' BRIC operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the BRIC advertising industry with five year forecasts

Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country

Reasons to buy

What was the size of the BRIC advertising industry by value in 2017?

What will be the size of the BRIC advertising industry in 2022?

What factors are affecting the strength of competition in the BRIC advertising industry?

How has the industry performed over the last five years?

What are the main segments that make up the BRIC advertising industry?



Read More



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Table of Contents

Introduction

What is this report about?

Who is the target reader?

How to use this report

Definitions

BRIC Advertising

Industry outlook

Advertising in Brazil

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in China

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in India

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Russia

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Company Profiles

Leading Companies

Appendix

Methodology

About MarketLine

List of Figures

Figure 1: BRIC advertising industry, revenue(USDm), 2013-2017

Figure 2: BRIC advertising industry, revenue(USDm), 2013-2017

Figure 3: BRIC advertising industry, revenue(USDm), 2017-

Figure 4: Brazil advertising industry value: USD million, 2013-2017

Figure 5: Brazil advertising industry category segmentation: % share, by value,

Figure 6: Brazil advertising industry geography segmentation: % share, by value,

Figure 7: Brazil advertising industry value forecast: USD million, 2017-

Figure 8: Forces driving competition in the advertising industry in Brazil,

Figure 9: Drivers of buyer power in the advertising industry in Brazil,

Figure 10: Drivers of supplier power in the advertising industry in Brazil,

Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in Brazil,

Figure 12: Factors influencing the threat of substitutes in the advertising industry in Brazil,

Figure 13: Drivers of degree of rivalry in the advertising industry in Brazil,

Figure 14: China advertising industry value: USD million, 2013-2017

Figure 15: China advertising industry category segmentation: % share, by value,

Figure 16: China advertising industry geography segmentation: % share, by value,

Figure 17: China advertising industry value forecast: USD million, 2017-

Figure 18: Forces driving competition in the advertising industry in China,

Figure 19: Drivers of buyer power in the advertising industry in China,

Figure 20: Drivers of supplier power in the advertising industry in China,

Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in China,

Figure 22: Factors influencing the threat of substitutes in the advertising industry in China,

Figure 23: Drivers of degree of rivalry in the advertising industry in China,

Figure 24: India advertising industry value: USD million, 2013-2017

Figure 25: India advertising industry category segmentation: % share, by value,

Figure 26: India advertising industry geography segmentation: % share, by value,

Figure 27: India advertising industry value forecast: USD million, 2017-

Figure 28: Forces driving competition in the advertising industry in India,

Figure 29: Drivers of buyer power in the advertising industry in India,

Figure 30: Drivers of supplier power in the advertising industry in India,

Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in India,

Figure 32: Factors influencing the threat of substitutes in the advertising industry in India,

Figure 33: Drivers of degree of rivalry in the advertising industry in India,

Figure 34: Russia advertising industry value: USD million, 2013-2017

Figure 35: Russia advertising industry category segmentation: % share, by value,

Figure 36: Russia advertising industry geography segmentation: % share, by value,

Figure 37: Russia advertising industry value forecast: USD million, 2017-

Figure 38: Forces driving competition in the advertising industry in Russia,

Figure 39: Drivers of buyer power in the advertising industry in Russia,

Figure 40: Drivers of supplier power in the advertising industry in Russia,

Figure 41: Factors influencing the likelihood of new entrants in the advertising industry in Russia,

Figure 42: Factors influencing the threat of substitutes in the advertising industry in Russia,

Figure 43: Drivers of degree of rivalry in the advertising industry in Russia,

Figure 44: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 45: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 46: Omnicom Group, Inc.: revenues & profitability

Figure 47: Omnicom Group, Inc.: assets & liabilities

Figure 48: Publicis Groupe SA: revenues & profitability

Figure 49: Publicis Groupe SA: assets & liabilities

Figure 50: WPP plc: revenues & profitability

Figure 51: WPP plc: assets & liabilities

Figure 52: Dentsu, Inc.: revenues & profitability

Figure 53: Dentsu, Inc.: assets & liabilities

List of Tables

Table 1: BRIC advertising industry, revenue(USDm), 2013-2017

Table 2: BRIC advertising industry, revenue(USDm), 2013-2017

Table 3: BRIC advertising industry, revenue(USDm), 2017-

Table 4: Brazil advertising industry value: USD million, 2013-2017

Table 5: Brazil advertising industry category segmentation: USD million,

Table 6: Brazil advertising industry geography segmentation: USD million,

Table 7: Brazil advertising industry value forecast: USD million, 2017-

Table 8: Brazil size of population (million), 2013-2017

Table 9: Brazil gdp (constant 2005 prices, USD billion), 2013-2017

Table 10: Brazil gdp (current prices, USD billion), 2013-2017

Table 11: Brazil inflation, 2013-2017

Table 12: Brazil consumer price index (absolute), 2013-2017

Table 13: Brazil exchange rate, 2013-2017

Table 14: China advertising industry value: USD million, 2013-2017

Table 15: China advertising industry category segmentation: USD million,

Table 16: China advertising industry geography segmentation: USD million,

Table 17: China advertising industry value forecast: USD million, 2017-

Table 18: China size of population (million), 2013-2017

Table 19: China gdp (constant 2005 prices, USD billion), 2013-2017

Table 20: China gdp (current prices, USD billion), 2013-2017

Table 21: China inflation, 2013-2017

Table 22: China consumer price index (absolute), 2013-2017

Table 23: China exchange rate, 2013-2017

Table 24: India advertising industry value: USD million, 2013-2017

Table 25: India advertising industry category segmentation: USD million,

Table 26: India advertising industry geography segmentation: USD million,

Table 27: India advertising industry value forecast: USD million, 2017-

Table 28: India size of population (million), 2013-2017

Table 29: India gdp (constant 2005 prices, USD billion), 2013-2017

Table 30: India gdp (current prices, USD billion), 2013-2017

Table 31: India inflation, 2013-2017

Table 32: India consumer price index (absolute), 2013-2017

Table 33: India exchange rate, 2013-2017

Table 34: Russia advertising industry value: USD million, 2013-2017

Table 35: Russia advertising industry category segmentation: USD million,

Table 36: Russia advertising industry geography segmentation: USD million,

Table 37: Russia advertising industry value forecast: USD million, 2017-

Table 38: Russia size of population (million), 2013-2017

Table 39: Russia gdp (constant 2005 prices, USD billion), 2013-2017

Table 40: Russia gdp (current prices, USD billion), 2013-2017

Table 41: Russia inflation, 2013-2017

Table 42: Russia consumer price index (absolute), 2013-2017

Table 43: Russia exchange rate, 2013-2017

Table 44: The Interpublic Group of Companies, Inc.: key facts

Table 45: The Interpublic Group of Companies, Inc.: key financials (USD)

Table 46: The Interpublic Group of Companies, Inc.: key financial ratios

Table 47: Omnicom Group, Inc.: key facts

Table 48: Omnicom Group, Inc.: key financials (USD)

Table 49: Omnicom Group, Inc.: key financial ratios

Table 50: Publicis Groupe SA: key facts

Table 51: Publicis Groupe SA: key financials (USD)

Table 52: Publicis Groupe SA: key financials ()

Table 53: Publicis Groupe SA: key financial ratios

Table 54: WPP plc: key facts

Table 55: WPP plc: key financials (USD)

Table 56: WPP plc: key financials ()

Table 57: WPP plc: key financial ratios

Table 58: Dentsu, Inc.: key facts

Table 59: Dentsu, Inc.: key financials (USD)

Table 60: Dentsu, Inc.: key financials ()

Table 61: Dentsu, Inc.: key financial ratios

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