Consumer Segmentation Model: Food Tourism

Consumer Segmentation Model: Food Tourism


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Executive Summary

Consumer Segmentation Model: Food Tourism

Summary

"Consumer Segmentation Model: Food Tourism", report contains a consumer segmentation model regarding the food tourism market based on survey responses. Main objective is to understand the three different consumer segment groups based around food tourism.

GlobalData has identified three different types of food tourists worldwide: Foodies, Adventurers, Traditionalists.

What else does this report offer?

Detailed market analysis, information, and insights, including:

Historic and forecast tourist volumes and values covering Germany's outbound tourism sector

Detailed analysis of tourist spending patterns for various categories in the travel and tourism sector, such as purpose of spending and top source markets.

Detailed analysis of the market trends in the Germany's outbound tourism sector.

Scope

Foodies are the type of tourists that will take a trip purely for culinary reasons and are most likely to be Asian. This consumer group has the most interest in the sharing economy and social media, and are likely to take a cultural and eco-tourism trip.

Adventurers are somewhat likely to book a culinary trip and willing to try new food. With an average age of 42.9 years they are the oldest of every consumer group and the most likely to drink alcohol. Their next international trip is most likely to be in Europe.

Traditionalists think food is nice but not a massive draw to go on holiday. They are the consumer group with the lowest disposable income and prefer cost above comfort when it comes to hotels and airlines, and the consumer group that has the highest preference for local food.

Reasons to buy

Make strategic business decisions using a consumer segmentation model related to food tourism

Understand consumer behaviour within the industry to identify key market trends and growth opportunities

Direct the promotional efforts on most promising markets by identifying the different types of food tourists



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Table of Contents

Research Methodology & Objectives

Three different types of tourists

Foodies

Adventurers

Traditionalists

Cost / Comfort

Food identification

Type of holiday

Reasons to take a holiday

Sharing economy

Next international trip

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Food tourism, Niche Tourism, Hotels, Airlines

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