Consumer Segmentation Model: Food Tourism
"Consumer Segmentation Model: Food Tourism", report contains a consumer segmentation model regarding the food tourism market based on survey responses. Main objective is to understand the three different consumer segment groups based around food tourism.
GlobalData has identified three different types of food tourists worldwide: Foodies, Adventurers, Traditionalists.
What else does this report offer?
Detailed market analysis, information, and insights, including:
Historic and forecast tourist volumes and values covering Germany's outbound tourism sector
Detailed analysis of tourist spending patterns for various categories in the travel and tourism sector, such as purpose of spending and top source markets.
Detailed analysis of the market trends in the Germany's outbound tourism sector.
Foodies are the type of tourists that will take a trip purely for culinary reasons and are most likely to be Asian. This consumer group has the most interest in the sharing economy and social media, and are likely to take a cultural and eco-tourism trip.
Adventurers are somewhat likely to book a culinary trip and willing to try new food. With an average age of 42.9 years they are the oldest of every consumer group and the most likely to drink alcohol. Their next international trip is most likely to be in Europe.
Traditionalists think food is nice but not a massive draw to go on holiday. They are the consumer group with the lowest disposable income and prefer cost above comfort when it comes to hotels and airlines, and the consumer group that has the highest preference for local food.
Reasons to buy
Make strategic business decisions using a consumer segmentation model related to food tourism
Understand consumer behaviour within the industry to identify key market trends and growth opportunities
Direct the promotional efforts on most promising markets by identifying the different types of food tourists
Table of Contents
Research Methodology & Objectives
Three different types of tourists
Cost / Comfort
Type of holiday
Reasons to take a holiday
Next international trip
Single User License:
Corporate User License:
Food tourism, Niche Tourism, Hotels, Airlines
select a license
NEWSLETTER BY CATEGORY
An excellent provider. Thorough, precise and outstanding insight. They drill down to what we need and their reports are effective at integrating text with supporting graphics and charts. Their reports are a great resource to go back too. ... "General Manager SBU Manufacture, PT. KIMIA FARMA, TBK"
Coherent, high-quality, thoroughly-researched reports. We received a very quick response to all our queries which eventually expedited the entire process.... "VP Innovation, Engineered Profiles LLC"
Well structured, the insights they shared with us were very helpful and reliable. Their timely assistance make their services invaluable to us. I would highly recommend them and would definitely use them again in the future if needed... "President, VPP E-Data Services, VPP E-Data Services"
The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements.... "Senior Associate, Booz Allen Hamilton"
This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ... "Mohit Mittal, Consultant, KPMG Advisory Services"